No doubt, with the advent of technology, business is also growing at a rapid speed. Nowadays, every business needs a mobile app for the growth their business and it has become an integral part of it. The mobile apps industry is growing and has not yet seen full growth. However, the data concerning the Swiss market are already very reassuring: according to Statista, Switzerland is the second largest user of mobile applications after South Korea. Thus, mobile app development companies also grow tremendously due to the high demand of the mobile app for their business.
Another study, conducted by Google, shows that 81% of smartphone users in Switzerland have already used their phone to search for a product or service. This does not convince you to create a mobile application for your SME? Good! The development of mobile applications requires considerable investment both in terms of money and time.
The first tip is: before you look at all the features of the future application, check if your company really needs it. At this stage, nothing better than asking you what goals you want to achieve through the application.
How Can Your Business Enjoy A Mobile App?
Customer applications are perfect marketing tools that can benefit virtually every industry. However, companies also have an interest in developing applications for their employees, to reinforce the marketing strategy or to simplify internal processes. To get into the details, with a mobile application, you can:
1) Improve The Image Of Your Brand
What image of your company do you want to give to your (potential) customers? With a mobile application, you will be perceived as a modern, innovative company that listens to its customers. They will appreciate your efforts to pamper those who prefer to use a smartphone to access services or contact your business.
2) Strengthen Customer Engagement And Facilitate Communication
A mobile application can facilitate communication between the company and its customers. For example, you can have a feature that allows customers to contact you at any time, without having to wait for opening hours and spending nothing.
By making it easier for you to make contact, you will be more likely to hear from customers about their experiences. This will allow you to improve your customer service and, by the same token, your business efficiency. You will be able to customize the communication through data collection.
A mobile application can indeed access a lot of information about the phone and its user such as the telephone number, the telephone network used, the location, the e-mail address, the contact list, etc. Business intelligence technology will also allow you to plot the behavior of users to deduce their preferences and tastes. The collected data can serve as a basis for defining your marketing strategy.
Also, think about taking advantage of push notifications. They are far more effective at reaching their recipients than email marketing. The latter is an old method that still works for many companies today, but even if someone subscribes to your mailing list, you have no guarantee that he will notice your email in his box, or that he will read it. In comparison, the user engagement rate with push notifications reaches 40%.
3) Increase The Visibility Of Your Company To Acquire New Customers
And if your customers were prospecting for you? The good old word-of-mouth method is still the most effective, and there is nothing better to implement it than social networks. You may want to consider allowing users to share app content with their network. Your business will gain visibility and, by the same token, attract new customers.
In addition, a web application, that is, a site optimized for mobile will allow all people to find your business by simply typing keywords into a search engine. This is the best solution for start-ups looking to make themselves known.
4) Keep Your Customers Loyal
Developing a mobile app can help you build customer loyalty. It is indeed an effective tool to implement promotional actions. You can, for example, offer discount coupons, send invitations to events or even organize contests.
5) Train Employees And Strengthen Their Commitment
With a mobile app, training may not become the favorite activity of your employees, but it will certainly be more engaging. The training app can contain videos, quizzes, gamification items, or dynamic results with charts to track user performance. It has the advantage of replacing many expensive and bulky tools such as manuals and tables.
6) Facilitate The Management Of Appointments With Clients
Another option is to create an application that will work as an e-brochure for mobile salespeople. They will be able to access all product information directly on their mobile device.
7) It Helps To Boost Sales And Revenues
Globally, mobile app revenue is expected to reach $37 billion by 2017. That’s a huge amount of purchasing power, and your business can benefit from acquiring sponsorships or by utilizing advertisements within your app. Increasingly, consumers are looking to purchase products within an app rather than a website reached on their computer or mobile web browser. Your organization can boost sales and revenue by developing an app your customers will love using.
8) Push Notifications
The ability to notify your customers about important information on their mobile device is invaluable. Your brand becomes front and center on their phones and tablets – making your advertisements visible and relevant. The top mobile development companies always focus on this factor under their business strategy.
9) Stay Ahead Of Your Competition
Mobile apps are largely popular with corporations, though many small businesses see value already. In fact, a 2016 study found that 62% already had an app or were developing one. Not only is an app a great way to reach users, but it can also be used as a marketing tool. Surpass your competition by developing your own mobile app today.
10) Showcase Products
Put your products on display so users can easily browse and purchase from the convenience of their mobile device. A mobile app simplifies the shopping experience and makes it easy to view your services. Always update your mobile app and website with the latest launch products so that people should aware of it and it really helps to enhance sales and revenues for the product.
11) New Audience
According to a study, it is found that millennials are spending nearly 90 hours a month in smartphone apps. Your business can gain a new generation of customers who constantly use mobile devices and actually download apps.
12) Customer Prefers Mobiles
With the advancement of technology, people use more mobile than laptops as everything is available on the phone these days. Several updates and competitors later, it’s clear that mobile devices are not going anywhere. More than likely, your competition is already aware that mobile is not just trendy it’s a strong, lucrative market they are targeting. Don’t be left behind with the antiquated methods of reaching your customer base.
13) Active In Social Media Platform
Social networking is deeply connected with smartphones. Mobile apps are an ideal platform to involve social circles of the users through the different features and options. Information management has become a key part of users’ lives. They memorize or store passwords. They manage complex ecosystems of content publication every day just to stay connected with family and friends. Anything businesses can do to create continuity and cohesion for users will undoubtedly engender appreciation. Consider including Facebook or Twitter credentials to allow users to sign in to your solution. When your users are grateful, see the brand loyalty spike.
14) Always Follow Your Customer
The most important people for your business are your customers. Depending on their reaction to your product, they can be the biggest advocates or most painful adversaries. Regardless, you can’t distance yourself from them. Their needs, challenges, and barriers must play a central role in any innovation you consider. Most of your customers are avid smartphone users. In 2018, there will be 2.53 billion smartphone users worldwide. Mobile apps consume a major portion of their daily routines. Why not take advantage of this channel?
15) Make Your Business Location Independent
With a comprehensive mobile app, your business instantly becomes location independent, allowing you, your employees, and your customers to stay in touch across vast distances and time zones. While this may have been enough to attract and retain customers just a few years ago, increasingly consumers expect the services businesses offer to be remote too. This might include monitoring contractors at a job site or even controlling a manufacturing line from hundreds of miles away.
Why do We Need Mobile Apps For A Business?
Due to the mobile apps that have made human life so uncomplicated, it is challenging and unimaginable to live without a smartphone in this age of mobility. These different mobile apps are changing the way we live our everyday lives. We need several mobile applications to get things more comfortable. It has led to pressure on mobile application development companies to build proper mobile applications for businesses and beginners. It is essential to have a successful business mobile app. Let’s discuss Why Your Business Requires a Mobile App through this post.
Why Does Your Business Require a Mobile App?
Ever since mobile apps became essential for every lifestyle, apps regularly developed ways to deliver more for them. Every mobile app development company that develops industrial applications brings changes that satisfy users and the corporation. However, there are already numerous advantages to having a mobile app for your business:
- Saving Of Strong Statements
Effective messages are sent to client’s at the most suitable potential price for a business association to save funds. These messages are delivered correctly. So that visitors can convert into potential customers. When informed by a message in the mobile app notifications, an unbeatable bargain is one of the beneficial ways to upgrade business.
Mobile applications are valuable in satisfying the expectations of users. Customers are generally happy to find a mobile business app that is easy to connect to and provides customers with the tools they require comfortably run apps.
- Maintaining Reliable Consumers
Another advantage of having a mobile app for your corporation is that it gives you a seamless understanding of customer support requests. Businesses can maintain their consumers with the benefit of appealing donations such as discount coupons, vouchers, etc. The business model permits you to offer discounts to mobile app users and is confirmed to be the best strategy.
- Helps in Business Growth and Deals
Industries often concentrate on investigating new methods in the market for the use of strategies to improve mobile applications for their drives. With the growing number of mobile users, there should be an increase in sales while satisfying the users’ requirements. Mobile applications are very effective in ensuring progress levels over a short period.
- Beneficial To Understanding Customer
The mobile app gives companies a remarkable opportunity to understand their consumers. Specifically, the app produces a significant way for businesses to manage research and use customer data. By grabbing details such as customer affections and manners, applications deliver the ability to control marketing with essential consumer details. Understanding user motives, most popular parts or procedures, and who your users are can support you make the proper strategic conclusions to concentrate your marketing efforts in the right place. Businesses can use data-driven marketing techniques with applications to give customers more confidential adventures.
- It Supports Small Corporations In The Industry
Mobile apps for small businesses can be profitable reflecting the fact that using apps as a development tool is very affordable. Numerous corporations are uncertain because they do not know how much it costs to make an app and eventually think it is too costly. However, that is not the case. A mobile app for business is the best development tool when it is developed once.
- Competitive Benefit To Enterprises
Several companies in the industry are not fully utilizing their mobile app capabilities, and some companies do not even have a mobile app. It certainly plays a benefits card for businesses that work hard with their mobile business applications. Although competition is still low in this area, it is very profitable.
- Analytics For Business Plans
With the service of mobile apps, corporations can follow significant statistics such as the number of visitors, most user-generated effects, time spent on each app category, and much more. Statistics are important in advertising and transaction as they ensure that the target audience is accurate.
- Constructs Brand Understanding
Mobile applications are one place to get all product-related information and advertise products and services. New products and services are shown in applications and enhanced by ads. The business growth mobile app will use this strategy to increase product sales while supporting low promotional costs.
- Mobile App Permit Customer Building In Business
With the growing use of mobile applications, industries are taking advantage of mobile application development benefits to expand their customer base. Interacting with users becomes comfortable with the help of mobile applications. Audience building is one of the most significant mobile applications for the small business industry. For beginners collecting customers through a business apps is a good idea.
- Helps To Generate Earnings
Mobile applications can easily monitor, giving businesses more revenue opportunities. In-app marketing, in-app assets, fermium, and paid apps are the most common strategies for making money. Users are generally willing to pay for an app if they appreciate it and believe it offers value. As a result, you can add new revenue streams to your business process by delivering your product or by advertising in your app.
- Make Your Corporation Location Independent
With a wide range of mobile applications, your business is automatically localized. It allows you, your employees, and your customers to keep in touch between appropriate distances and time zones. While this may be enough to attract and retain customers over the past few years, increasingly consumers expect that the services provided by businesses are far away. This may include monitoring contractors in the workplace or even controlling production lines from hundreds of miles away.
The cause people value apps are that they help users feel different. When you visit a website, you are always a visitor. Well-designed apps help you feel more comfortable. Self-efficacy is what causes the difference in emotional response. Numerous studies in this field confirm this. A businessman must know how to create an app for your business like what things he needs to add in the app.
- Social Networking
Another name for advertising your company and engaging clients from all over the world is social media platforms. Create a single marketing strategy so customers can see your product and products when chatting with friends or browsing the timeline and news stories on social media. This will arouse their interest in joining your app and learning more about the great services and products you offer. You can also create a social media page or profile with the name of your product or app with all the features you want, such as comment boxes, messages, likes, and sharing preferences, to encourage customers to share your product with others.
The application does not represent a weight constraint, can be downloaded by customers and, unlike a product catalog, automatically updated without printing costs. It is also possible to enter orders or, for intervention technicians, incident reporting. The application can be used even in disconnected mode and synchronize as soon as the connection is re-established. You can get ahead of your competition by choosing the right mobile app development agency.