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Ways to Use Tech for Better Digital Customer Experience

The technology has advanced over the past few years. To undergo digital transformations, new technology has driven organizations as a result we can look at a shift in Digital Customer behavior. For customers, machine learning, artificial intelligence, applications, and other kinds of new technology have made it possible to do almost whatever they want- wherever […]

Mobile App Development
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Process Guide for Mobile App Development

With the advancement of technology, everything revolves around mobile technology these days. Nowadays, making a mobile application is not rocket science. Thus, the mobile application is a process that needs extensive pre-planning. The android app development company in India helps you to get the best mobile app development for your business. The Basic Idea Behind […]

Marketing Automation

Top Six Features of Marketing Automation You Can’t Ignore

A number of technologies are there which support the large business and make them progressive. Marketing Automation is one of them and playing a vital role not only for the growth of large scale business, but for small as well. It can show the magic in all kinds of industries as well as businesses by […]

Marketing Automation

Robots Vs. Humans in Marketing Automation

From soft drink dispenser machines to email sending, robots have taken over humans in a lot of sectors, IT being the most affected. With the introduction of marketing automation in digital marketing age, robots made a strong impact and made their presence felt. Marketo, HubSpot, Act-On, InfusionSoft, Pardot are strongest marketing automation tools in the […]

Marketing Automation

Inbound Marketing Strategies & How Sales Cycle is Affected

It’s been 10 years since inbound marketing was introduced. It came as a remarkable marketing strategy in 2006. Inbound marketing focuses on attracting new potential buyers, customers by writing content relevant to their position in the sales cycle. Ever since it was introduced, outbound marketing lost its grip in the market. Inbound marketing begins with […]

Marketing Automation

6 Lead Generation Filters To Know If An Inquiry is a Lead or Not

Considering the current economic turnaround, Getting more leads is the only way a business stands, which has let the salespeople and businessmen focus only on the quantity. But, what should be the focus instead of lead is a quality lead. A quality lead is more likely to get converted into a sales opportunity. A sales-ready […]

Marketing Automation

Marketo’s Fall ’16 Release Date Is Approaching And Here Is The List Of Its Features

Check the edition of your Marketo marketing automation software for the features that will be available from December 9 after Marketo’s fall ’16 release. 2016 is ending with an excitement. Take a quick look at the features Marketo’s unveiling at fall ’16. 1. Universal ID One ID that gives you access to multiple Marketo subscriptions. […]

Marketing Automation

Struggling with HubSpot CRM Setup? Get it Done in 5 Easy Steps

If you are planning to use CRM (Customer Relationship Management) software, you must be very well versed with the importance and benefits of CRM, which is good. The latest and one of the effective CRMs buzzing in the marketing automation world is HubSpot CRM. The HubSpot CRM integrates with the core HubSpot platform automatically. It […]

Marketing Automation

ABM, Audit Trail, and much more in Marketo’s Latest Product Suite

Marketo’s Latest Product Suite holds high potential for the Marketo marketers. New weaponry has arrived in the inventory and Marketo Automation Software users are excited about it. Let us showcase about what’s new in the collection. Marketo’s latest introduction in their marketing automation software is ABM – Account Based Marketing. And, this new ABM focuses […]

Marketing Automation

5 Misconceptions Surrounding Marketing Automation Software

If sales and marketing efforts are not showing results, installing a Marketing Automation Software will do the work for us! Don’t surround yourself with such ideas. Marketing Automation Software such as Marketo, Pardot, InfusionSoft, Act-On or HubSpot are not your magic wands that do the work in a blink of an eye. Entrepreneurs think that […]