In a world rocked by communication and new technologies, mobile applications that have appeared since the 90s have become an unavoidable global phenomenon. A study even showed that smartphone users viewed their phones an average of 221 times a day, which is about 3:15 on our day.
Very quickly democratized, the mobile application even competes with the websites and attracts every year millions of companies who wish to access this market, so we decided to write this article to explain what are the issues and interests of creating a mobile application on behalf of your business.
The mobile app: a way to improve your brand
The image your customers have of you is probably very important, by adopting a mobile application on behalf of your business you will develop a modern and innovative corporate image, characteristics to which the majority of global consumers are particularly sensitive. In addition, through the creation of this support, you will not only adapt to the current society but you will also respond specifically to the needs and desires of consumers in terms of communication, modernization and accessibility.
A way to retain and acquire new customers
What’s better than an easily accessible business for us consumers?
Many can testify that best mobile app development companies in Indiathat can be contacted quickly and easily are a source of satisfaction. Well, it’s your turn to appease your customers: with a mobile application, you will be able to retain your customers in large numbers but also attract new buyers. Why? The answer is simple: by downloading a mobile application, your customers create a link between them and your business, and know it, in one gesture you can find yourself on the object they never leave: their Smartphone.
But what is this link? The link created by a mobile application is a proximity link: in a simple gesture, the app’s adopters will have access to all your products and services, they will be able to geo-locate you easily, or simply put many comments that will attract the user. the eyes of curious little ones who dared not yet take the plunge and trust you.
Personalized communication and simplified access for your customers
Access to mobile applications is very simple: in one second you can download an application and use it whether you are at home, at work or in transport. Many users even find that the mobile application represents the improvement and simplification of websites.
But in addition to being accessible, the mobile application allows to register an unprecedented communication between the company and its consumers: equipped with a “contact” module to interact with the company for any information needs, Apps also have a revolutionary element: notifications you want to warn your customers about an event, a promotion or just invite your most loyal customers to private sales? This option will be your new toy because it will allow you to send messages to all those who have your application instantly on their smartphones.
Unlike advertising posters or radio or tv advertising, your application allows you to practice a permanent communication and personified with your customers.
Access for you and your employees to better productivity
Many self-employed entrepreneurs today testify that the acquisition of a mobile application allowed them to optimize their sales, their means of communication but above all the productivity of their employees. But how is this possible?
The mobile application creators are able to tailor applications tailored to each company: everything depends on the modules you want (geolocation, online payment, reservation, order restoration, etc.) Once created this application will allow your employees to simplify the work in-house at the company: whether for appointments, checkout, or access to product information, everything will be available quickly for them and for your customers which significantly reduces the risk dissatisfaction of your consumers.
The acquisition of a “smart app”
Why use survey institutes on the buying behavior of your consumers when your app can do it for you? And yes, the reason why we also call mobile applications “smart applications” is: once downloaded, all the information about your customer can be recorded quantitatively (phone number, number of times or the application is used, frequency of use of certain modules present on the application) but also qualitatively (in which zone are most of your customers, access to contacts, what are their favorite modules, which are the most used, which products are the most consulted etc.)
The mobile application allows you to better understand your customers, understand their tastes and needs but especially to be present at any time and everywhere with them. In addition, mobile apps have a perfect synchronization with social networks which is a way for them to share some of the elements available on the application directly on Facebook, Instagram, Twitter etc.
In short, whether you are a large company or a local business, the acquisition of a mobile application will allow you to meet the expectations of society but especially to position yourself as a modern and communicating company ready to engage in a world that takes over reality: m-commerce.The first question to ask yourself when you start creating your application is the following: what services I want to offer through my application?
If you want to have an opinion, advice or you’re about to take the plunge, do not hesitate to contact us, specialists in the creation of mobile applications for 6 years,RichestSoft has all the skills required to become one of the top mobile app development companies in India and bring you a great supports and personalized help in this great communication project.