Why Custom Mobile App Development is a Better Choice?

Robust mobile app strategy caters to a higher level of business mobilization and automation with perks of better enterprise marketing. Customer applications are perfect marketing tools that can benefit virtually every industry. However, companies also have an interest in developing applications for their employees, to reinforce the marketing strategy or to simplify internal processes. Another study, conducted by Google, shows that 81% of smart-phone users in Switzerland have already used their phone to search for a product or service. This does not convince you to create a mobile application for your SME? Good! The mobile app development requires considerable investment both in terms of money and time.

Internet plays an indispensable role in everyone’s lives. Plus, almost every person is dependent on the web in any way. The internet is one of the best sources of the communication for the business organizations and it is useful to extend their geographical reach. All organizations are composed to connect the power of smart technologies and sensors fixed in the user devices like mobile phones as well as other customer durables.

The best mobile app development company’s strategy is thus the one that can help you resolve the critical situations in any business scenario and retains great benefits. Apart from that, it helps you get hold of more and more customers and thus reduces your investment in marketing.

It is estimated that the investment in the mobile app development services has already passed the estimations of $61 billion by 2018. However, there are still many companies who are still thinking of investing in this great trend and thus do not know where to get started with. But before we move on to that part what remains a major point of discussion before you get into hiring a top mobile app development company, India is: what type of applications is that you want and would fit your needs.

General Vs Custom Mobile App development Services

With the advent of technology, the growth of the mobile app development market, there are a lot of companies that look forward to meeting their enterprise-oriented requirements with mobile app development services. In which custom mobile app development stands alone. It provides numerous benefits and helps you meet your exceeding business requirements. It is unbeatable even with the convenience and appeal of the general and off-the-shelf- mobile applications.

It is advised that before you look at all the features of the future application, check if your company really needs it. At this stage, nothing better than asking you what goals you want to achieve through the application.

A mobile application can facilitate communication between the company and its customers. For example, you can have a feature that allows customers to contact you at any time, without having to wait for opening hours and spending nothing.

By making it easier for you to make contact, you will be more likely to hear from customers about their experiences. This will allow you to improve your customer service and, by the same token, your business efficiency. You will be able to customize the communication through data collection.

To help you understand it fully, here are some characteristics of custom mobile app development services that will help you tell things apart. Let’s discuss them one by one:

1. Customization

Interpreting the unique needs of an inventiveness is to some degree that general off-the-shelf mobile applications fail at. The needed flexibility is problematic to be found in the rigid structure and boundaries of generic submissions and thus the app totally fails at launching the solutions needed for a shift in goal and for the increasing needs of the enterprise.

Furthermore, even if the customization is thinkable, the amount by which you are capable to grow the product is significantly smaller. Thus, comes the custom mobile app development services at your rescue. When you have to put efforts and money, why not bail on something better and more dependable.

2. Ownership

The source-code benefits are somewhat to must have in the specified competitive scenario. This way it permits you to adjust much quicker to the increasing business needs and thus get more capable with the changing business scenarios and this is not imaginable without custom mobile apps.

3. Personalized User Experience

User Interface is one of the issues that mainly put effects on the user experience of an app and on the end results of the product. Therefore, to get the best results on the higher edge of the domain, thus, you need to choose the modern trends and thus a common user interface is not somewhat that can help you in the cause. The tailor-made user interface is much more compliant with your modern day challenges than a personalized, matched-to-your-theme.

Thus to get the best results you need to focus on the hiring of the best app developer who can render a more customized and personalized user interface, especially in case you are working on a specific user base.

4. Scalability

It seems that the world is in one’s pocket with the mobile app development of the. The best way to reach your customer is through mobile app. Gone are the days, when people were sticks to the desktop and laptop to connect to the internet and to visit any website. Everything has gone mobile and everyone loves to do things on the go. Thus, while you hire a mobile app development company it is important that you keep in mind the time factor. It is fact that most of the shopping and browsing is done through the mobile only. According to a survey, it is noticed that 500 companies who has been adopted mobile-centric approach when selling, they have gained 80% increase in their sales and 42% of the revenue came from the mobile app only. Due to this factor, the mobile app development is now spreading almost in every sector. Custom mobile apps are invented for the definite business process, managing already allocated resources and have an excellent capability for business development. A factor of scalability is completely missing from regular applications.

Here are a few benefits of custom mobile app development for online businesses:

Easy Maintenance and No Dependence

Regular or custom apps from unknown sources can be risky for any business. Regular mobile apps comprise loads of uncertainties for example, if the owner of the app halts the app for any purpose, then you have to stop continuing with that app. Further, if you hire certain custom mobile application development company you not only gain complete access to your organization and on your audience, but your dependency on third-party applications or resources is also finished.

Integrates with Existing Software

The best thing about a custom software application is that it can smoothly run with existing applications. Tailored apps are developed taking into consideration your current business software and therefore are guaranteed to incorporate well and function without any errors.

Improves Customer Relationship

Custom mobile applications can offer a good way to access products and business services directly. Push Notifications can play a vital role in enhancing customer relationship. They are also a very useful way for notifying the audience about any offer, sale and discount or any newly launched product. It slowly and gradually makes your brand more prominently.

Improve Employee Productivity

Working with people who design customized apps gives companies a chance to rethink their business processes. They also offer employees the opportunity to conduct business where it makes the most sense. Business apps can help improve productivity, company processes and employee satisfaction.

Secure Business Information

Another of the main benefits of mobile application development is control over data security. Companies that rely on off-the-shelf applications cannot control security. In this age of heightened digital threats, taking risks with security can lead to losses and terrible PR.

Improve Mobility

Increased mobility and freedom explains why both your employees and customers use mobile apps so much. It’s interesting to note that the boom in mobile app use hasn’t really reduced the time people spend on laptops or desktops — it has mostly increased the total time spent online. You can develop a custom mobile app to reach out to people wherever they happen to roam.

Generate Additional Revenue

While your company may use internal apps to help improve employee productivity, you may also release apps to your customers. In some cases, you can even charge for the application or additional services provided by the app. You can certainly find ways to increase revenue from a valuable and customized application.


Your business can only fully experience all of the custom mobile app benefits if you plan to develop an application that maximizes value. For that, you need to make sure your developers work with you to create an excellent UI and UX design to confirm people like using your new app. Other considerations may include the application’s impact on the device’s battery, overall performance and security. If you want to develop custom mobile app development, then consult top mobile app development companies in India for their excellent services.

Read More: 12 Useful Tips To Boost Your Mobile Application Downloads

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