Sometimes, you may notice that your website traffic falls suddenly. If your site is listed on the SERP page at the lower position, you may need to go to the Google Index and check that the number of indexed pages on your site. This blog post will highlight some things to check if and when website traffic is declining at an unexpected rate.
To check if a website is on the bottom of the search engine results pages (SERP), you can check the website traffic statistics. Once you see that your website’s traffic has fallen, the top SEO company, India will help to analyze the nature of the decline over a longer period of time. They now need to focus on finding out what the performance drop is behind it.
While the high-level backlinks of your site can help improve its visibility in search engines, the loss of the same backlinks can damage your current search engine ranking, which can be up to 10% to 20% lower than it used to be.
SEO ranking in SERP can also be affected by a loss of valuable backlinks, as it will lead to a sudden drop in web traffic. Check all noticeable changes in your backlink profile, especially if most keyword pages are affected by traffic disruptions.
Analyze All the Facts Properly
Check your Google search console to see if the reason your site has fallen low in SERPs is actually a penalty. Then, check broken URLs and then run a website audit to determine the reasons that affect website traffic. All in all, make sure that you fix all these problems in order to gain more web page traffic from search engines.
Similarly, one of the first things that check if there is a drop in traffic to your site is the search console. It allows you to detect any HTML problems or trends that hack your websites and affect website traffic.
Google Analytics is the gold standard for monitoring your website traffic, and if set up properly, you should check the notifications that are held in the search console as soon as the data is delivered.
If you find something is wrong and you need to make sure the tracking code is installed properly, go to the Google Analytics help page for some troubleshooting tips and contact your website manager or developer.
Use the Best Tool to Monitor Traffic
Use a backlink tool like Ahrefs or Majestic to check if your links contribute to improving the traffic rate of your website. If you notice a drop in traffic, check the backlinks profile on the site to see what has changed and update the affected pages to replace the lost backlinks to further improve website traffic.
Use the Google Analytics tool to keep tabs on the backlink profiles of your websites so you can check if the loss of links is the reason for the traffic loss or something else, even if you didn’t do it intentionally.
If external links are the real reason for the decline in website traffic, you should be prepared for a long road to restoring the site, as Google still comes through the filters. If you are looking for possible reasons for the loss of traffic to your websites, it is best to check first if any data sources are affected.
Don’t Forget to Check Web Redesign Issues
If you have recently undergone a website redesign or migration and subsequently seen a drop in traffic, you need to check and see if something has been broken or optimized in the process of your website. If you really haven’t lost any website traffic, you can probably see that it has improved since the implementation of the code. In this scenario, the top web designing companies, India will help you to redesign an SEO-friendly website.
Things to Check If Your Website Traffic Drops
If you go through this checklist, you will have a better idea of why your website is seeing a decline in traffic and what you can do about it. Hopefully, you have something to do now if you suddenly notice that traffic to your website has dropped dramatically, but you don’t know the reason.
Modify to your website
If you have done some major changes to your website, such that cleared the content, redesigned the look, or migrating to a new platform, it will have an unfavorable effect on the search engine optimization of your website. These measures affect the indexation and crawl ability of your site. Look for crawl errors after going to the Google search console.
If the dip in the traffic takes place after the foremost changes, study the graph with care to observe. Moreover, the Google search console will also assist you to track broken links. There are a lot of tools on the internet by using them you can pinpoint these links.
Violating Google’s webmaster quality guidelines
If websites violate the quality guidelines, Google utilizes human reviewers to verify. And you can be penalized if you have. There are many things that infringe the guidelines and these are described following:
Spam produced by users: –
The ranking of your website will be decreased if you permit users to produce content and it consists of spammy links. By moderating comments left by using reCAPTCHA and users, you can easily fix this issue to avoid spam content.
Unnatural links: –
The ranking of your website will be dropped if your website has sneaky, unnatural links such as by means of link exchange or paid links. It is very important that the sociable links from your website do not go to doubtful websites or are not covered. If yes, you need to throw away such links to get back your search engine ranking and traffic.
Backlinks will adversely affect the ranking of the website and the organic that come on the website if for some reason you lose high-quality Backlinks to your website. Take the best SEO agency to make sure the Backlinks that your website has lost.
When the SEO agency will be connected with the website owners to make sure that your website regains those links, the search engine optimization agency pinpoints the lost links. This will increase your SERPs and also make sure your traffic returns.
There are many reasons to lose the ranking and traffic of your website. The one reason behind it is that your competitors and at present, the competition has been growing rapidly. You can solve the weak points of your website and make sure you get back the lost traffic when you found the weak points of your website in comparison to your competitors.
Don’t forget, when your competitors run PPC campaigns for the keywords that you are ranked high for, it will take traffic from your website and send it to the competition. You can bid more than your rivalry for the same keywords so that you take pleasure in targeted users if this is the case.
Bring Up to Date of Google Algorithm
Google keeps updating and time to time changing its algorithms. The core updates make news and you can find out more about them online. Although maybe you don’t about it when the tech giant updates the specific algorithms.
Therefore, for your selected keywords, it is sensible to keep a close watch on the SERPs of your website. Your search engine optimization (SEO) agency is able to monitor SERPs on your behalf by using specialized tools. They will analyze it to determine the reason and after that take corrective measures if they find the ranking of human beings’ pages changeable quite a bit.
The Tracking Code
Sometimes, unreliable data is the cause of dropping traffic in a website. The tracking code of your website is one of the most common areas where this can occurs. As analytics plug-ins can make concerns and changes to your website code for the tracking code, problems in analytics reporting can take place.
So, double-check the tracking code of your website before anything else to save yourself the trouble of looking in more complicated areas. Do a favor by making sure that your tracking code is installed properly in the first place. Go to the tracking code section then find it at admin.
After that tracking info then tracking code and at last look for the status at the top of the page. It lets you know that the code is working as planned and that data is being consistently read by Google analytics. Head over to the analytics help page of Google for troubleshooting instructions or contact your website developer if you seem that something is not right.
Google Search Console
You need to check your Google search console account tops this list for one, the reason behind it is that it tells you so much of what’s going on with the organic traffic of your website and beyond. That is the reason why search consoles ought to be your automatic beginning point to discover what occurred to your website traffic.
Google search console lets you optimize the visibility of your website and check its indexing status. It’s ground zero for important information about the ins and outs of how your site is functioning. There are some of the things you can find by checking search console: website errors, the list of external and internal pages that connect to your website, messages from Google regarding manual actions, and the keyword searches that assist your website come into view in the SERPs. This data will permit you to do a few basic analytic.
Reasons Why You Have Seen a Sudden Drop in Website Traffic
One of the most common reasons for the sudden drop in website traffic is a recent search algorithm update. A lot of questions arise when a website’s traffic is down. A sudden drop in a website’s traffic happens to every site and often gives its owners sleepless nights. There may be many reasons why your Google traffic dropped suddenly and significantly. Numerous things to check to determine why your Google traffic dropped, so below is a list to start with.
Google doesn`t hide the fact that it releases multiple updates throughout the year, some more significant than others. Trying to get solid detail of changes is quite frankly like trying to get blood from a stone. An easy way to gauge whether your site may have been impacted.
By an algorithm update is to keep a close eye on definite changes from Google themselves. The easiest way to get information on algorithm changes is to make use of tools such as Mozcast from Moz.com. Algoroo is another algorithm tracking tool available free of charge if neither of those takes your fancy.
Various sites, especially large websites will have redirects in place. Because they are most frequently added via a file if you are using WordPress. When you added a new permanent redirect to your site, highly recommend testing it before pushing it to live environmentally. Even more so if you are adding large quantities of redirects.
Make sure that redirects are still working as they are expected to. Simply use a web crawler and using the list mode paste my list of URLs that are being redirected. And crawl them, and then analyze the response code and final destinations.
Open up the index coverage report and check for any URLs that have an error by using the search engine console. If any URLs in the coverage report that have an error associated with them won`t be included in the index. Some typical error that is found in this report includes:
- Server errors.
- Redirect errors.
- URLs that are blocked by robots.txt.
- URLs that are marked with a no-index tag.
Another exceptional reason for seeing website traffic decline is due to a loss in organic ranking. If you are tracking your performance by using a rank tracker, then troubleshooting this will be a lot easier. And if you are not then utilizing data from the search console will be your best bet.
Use the following process to get an idea regarding any ranking changes.
- Compare the changes in the positions
- Take an export of ranking keywords before and after the drop.
- Using excels and G sheets create a table and paste in the data side by side.
- Using Google analytics and search console and your preferred rank tracking tool.
- Retarget dropped terms with keyword research and mapping.
Being an SEO you will know that only URLs that return a response. It is an indexable should be visible in your site maps. The reason why you could be seeing traffic plummet is a change in your XML sitemap. Crawl the sitemap URLs and ensure they all return approx. 200 ok response and that any new landing pages. If there are 200 URLs on your site and there are only 45 to 50 in the sitemap. You will want to regenerate and resubmit using the search console.
Manual Actions and Penalties
If one of the eagle-eyed human reviewers finds content on the site. That goes against Google’s guidelines, a manual action will be issued against your site. From webmaster guidelines, you can find more information. And you can see if your site has been affected by manual action by using the report of the manual actions in the search console.
URLs being de-indexed
Important URLs that are no longer available in search engine results can be a massive factor. When investigating sudden website traffic loss.
- Check the index coverage report in the search console for any errors.
- Using the URL inspection tool, make sure that important pages are at rest in the index.
- If not, use the request indexing option in the search console.
Whenever you have created a lot of new content around a specific topic without considering the keyword targeting. You may have accidentally fallen victim to keyword cannibalization. It occurs when a website appears for a keyword with multiple URLs.
Let us take an example if traffic is being spread across multiple pages, you could be losing valuable organic traffic. The easiest way to highlight cannibalization errors has been through the use of biometrics and the cannibalization report.
SERP Layout Changes
A new change in the way Google and search engines display organic results. These results can have an impact on your traffic level. Make sure that you are adaptable and willing to make changes will go a long way. In particular, Google has made changes to the way results are displayed showing features.
And in the screen above you will see that before you see any sign of an organic result. You need to complete with ads. Carefully analyze the keywords that you are targeting just because they once were not triggering a SERP feature does not mean that they don`t know.
To determine whether your website’s traffic has been affected by having too many low-quality links. You need to perform a link audit, which can be done through a “link audit” by exporting the link graph and performing a deeper analysis. Try to find correlations between changes in the search algorithm and traffic to mitigate its impact on traffic. The best SEO companies in India will help you to improve the website traffic of your website.