How often you should update your Mobile App

Over the last 8 years, the worlds most popular mobile OS  such as iOS and Android both have had a catalog of more than a million apps launched for every possible task you can imagine. These apps also have been constantly adding new features and integrations besides fixing bugs and performance improvements forcing users to update them often. Every time an app is updated the user has to spend data & hence some of them may not like constant updates. The best mobile app development company always uses the latest and unique feature so that it can be compatible with the latest updates.

In the present world, application and their updates are the easiest things to find out. Every single day, we come across more than 5 updates in a total application installed on our phone. Many people will jump on the opportunity to get it updated while others will be wary of this whole idea. To make matters easier, the updates are launched by mobile app development services to support and maintain the applications. Popular applications are updated more often than others that make it easy to understand the overall concept of application updates. The release cycle of updates goes to larger or smaller aspects as per the accounting factors.

To put them in perspective, we can quickly list the most common reasons for app updates:

1. Bug fixes & performance improvements

This is an unavoidable and expected reason for app updates. The developer can, however, keep a weekly or fortnightly update pattern so that the users are aware and can expect the app to be updated on a single day of the week every time rather than any random timings.

2. Enhancing the app UX/UI

Apps can receive a design overhaul or UX/UI refresh when the developer finds a better way of interaction with the app which might lead to ease of use or increased engagement. It can be due to the company logo changes or additional services, products being offered by the company. It can also be due to the change in design language by the App store company.

3. Maintaining a loyal user base

Sometimes users suggest a great tweak or useful feature(s) for an app and implementing the suggestions may lead to increased engagement by the users besides giving them the assurance that the developer is responsive and values their feedback.

This not only makes the app better but also guarantees a sustained user base and loyalty of the users. Happy users might even recommend the same app to other friends or acquaintances or on the public forums on the internet. They could share this via social media channels as well. All these efforts would lead to increased app downloads.

4. Promoting the app

With so many apps available in app stores the users are spoilt for choice. There are several apps to accomplish the same task and most users would even install more than 1 app for the same task.

Every time an app is updated the user gets a notification to update it and gets his/her attention. A lot of users have the apps installed but never tend to use it after a while. App updates make them realize that they have the app still on their device and as such, it can be used for promotion too.

5. Adding new features or integrations

New software or hardware capabilities would necessitate the app to be updated to achieve newer things that weren’t possible earlier on. Android’s Nougat update added split screen feature, iOS 10 updates added the force touch and apps were updated to make use of these new software and hardware feature sets.

The image shows Quick actions added to the YouTube app on iOS via an update to make it compatible with Force Touch.

All of these factors would necessitate app updates at different schedules and as long as the app lifecycle is predefined and followed as per the schedule with the flexibility of user feedback, app updates can be in control of the developers.

6. Updated Monthly

Updating your app monthly provides a nice baseline you can use to time your updates. This strikes a balance between updating an app often enough that it remains relevant, but leaving enough time in between that you don’t annoy users with too many updates at a time. On average, your app should be updated at least once a month and up to four times in a month to keep its features fresh. By updating monthly, you are making sure that your app is up-to-date with market expectations. What might have passed as a great app in terms of features and functionality a year ago would be outdated now.

In some cases, even an app that had certain features a month ago might seem ancient now.

7. Update For Each User Experience Change

Basing updates on the continuous improvement of your users’ experience in the app will keep you relevant. No amount of marketing can beat an app that actually improves the users’ everyday lives.

There are few things users dislike more than haphazardly created apps. Users often feel the developers aren’t putting effort into or trying to solve a specific problem with their creation.

Apps like this hardly ever retain their audiences, and more often than not, get forgotten in no time. Without updates, there’s no way to ensure optimal user experience.

With each new update, most helpful features are released that improve the experience. Because of the quality of these updates, users actively look forward to them because they know that the experience is only going to get better

8. Update based upon the user feedback

As you develop your app, seek out user feedback. Read user reviews on the App Store, ask users to rate your app on the app itself, or encourage responses via email. Additionally, you can look at the user comments on apps similar to yours to gauge the response to a potential new feature before you release it.

By monitoring customer ratings and responses to similar app’s features, you can understand what features those customers are most fond of and those that you should consider adding to your own app.

9. Update According to Milestones

If you’re struggling to find a concrete point in time to release an update, one foolproof way to schedule is by going along with app milestones such as launch anniversaries.

Milestone releases are similar to a brick-and-mortar store doing a remodel to celebrate the anniversary of its grand opening. These updates can rejuvenate your app users and create more engagement.

It often happens that users download an app and then forget to use it over time. When you schedule a new update around a milestone, you remind users that the app exists in the first place and also welcome them back with new features that drive interaction.

10. Update as the Market Condition Changes

One of the most exciting things about the app world is that it is always changing and improving. Looking at some of the earliest apps and even apps from just a few years ago, the amount of growth and change that has occurred since that time is remarkable.

While milestones and OS updates are valuable guideposts to use in determining when to release an update, no tool is more powerful than the market itself.

Even without the previously mentioned factors, the mere fact that the market is so fast-paced should compel any developer to update his or her app regularly.

As a rule, every app developer should always be on the lookout for new trends and developments in the app world.

Seizing opportunities for improving your app is a continuous process that follows along with changes and developments in the market.

11. Importance of update

As a matter of fact, one of the best marketing tools in the market is app updates. However, there are many developers that are not aware of this fact. Hence, it is essential to hire an app developer that knows how things are done. Smartphones and mobile applications have become a vital part of development and marketing techniques. The Majority of people are using updates to use it for marketing purpose to shape up the mindshare.

As a matter of fact, when an application is updated, then the store sends out a notification to the users. With regular updates, a user will be familiar with the name of the application since it will be at the top of the updates list. Even Google and Apple are very much into app updates that help them to be familiar with OS releases. This in terms ensures that the OS is updated regularly to get an insight on every single aspect of the application.


A delay in updating an app could be terrible in the long run for a developer, as the app might lose current users or alienate those who would have downloaded it. Therefore, before you launch any app, you must take consideration into the work with a design that allows you to make changes easily from your dashboard. The top mobile app development company in India chooses the latest designs of mobile apps which can be updated easily.

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