HOW TO CREATE A PROFESSIONAL WEBSITE?

Many offers exist to create a professional site, but most do not keep their promises. In fact, site creation can not be improvised. It is actually a job that requires multiple expertise  and  an in-depth understanding of your issues.

CONSIDER TAILOR-MADE SOLUTIONS

Of course, several solutions are possible to create a site quickly, but if you want a  professional result  you will have to meet certain quality criteria, which will be possible only by creating the appropriate design and functionalities.

Indeed a simple site based on a standard model will be enough to be present on the webbut, not necessarily visible! Similarly, a well referenced site but poorly designed will not be more effective and may even serve you.

Each project is different and can be realized and evolve very differently depending on your needs and your budget but in any case a professional website, with a design and original content, optimized for search engines will be the best way to have results. But is this enough to create a professional website?

UNDERSTAND THE REAL ISSUES OF YOUR PROJECT

How to be sure to properly target your audience and keep your visitors once on your site? How to captivate them and engage them on key actions? To do this, what will we prefer? An elaborate and immersive graphics? A catchy editorial content? What elements to put forward?

And then, how to choose the actions to be taken and in what time frame? The really useful features and the uninteresting ones? What budget to commit?

USER EXPERIENCE DESIGN: THE KEY TO YOUR SUCCESS!

One of the answers I bring to these issues is in two words: the User Experience. With this approach, we can take the right direction from the start by making the right technical, marketing and SEO choices, including when creating your specifications.

TOOLS TO DEFINE AND IMAGINE YOUR SITE

We begin by analyzing your context and then implement several tools such as “personas” which are essential user profiles  to establish the expectations of your customers.

We can also study the architecture of your site in the form of a heuristic map and make the first iterations of the  prototypes, which will take the form of zoning or functional prototypes HTML.

WAYS TO IMPROVE YOUR DEVICE

During the realization of the project we exchange as much as necessary to perfect your device and carry out a  regular control of the quality and the relevance of the actions carried out.

Once online,  the UX design will effectively improve your site  through, among other things, the analysis of your traffic, A / B tests or heatmaps. In the end UX design is an additional guarantee to have a site in line with your customers and will test and optimize your conversion tunnel.

A PROFESSIONAL WEB SITE

Thanks to open-source tools like WordPress, it is possible to provide solutions adapted to all projects . You can enjoy many features and simply manage your content and your users.

Since 2007, I used WordPress to create blogs and quickly I chose to use it to create the sites of my clients. Today it has become the  CMS of reference on the market  because it  answers the majority of the needs: as  well to set up a landing page as to create a site with heavy traffic. Indeed companies like Ebay, Yahoo! or Sony use WordPress!

PREMIUM OR CUSTOM THEME?

If you have a limited budget, or want to test your project, choosing an existing “premium” chart theme is the best option. In this case I can customize the appearance of your theme or just load me with its installation and configuration. I help you choose and configure the features you need: Custom content, social media integration, advanced newsletter or opt-in systems, and more.

If you want to go further, a custom site allows you to offer a unique experience to your customers and stand out with a design and features specific to your needs.

In both cases working with WordPress, it will be possible to go very far without breaking the bank! Are you still hesitating?  Read the article on the pros and cons of WordPress CMS.

THE STEPS OF CREATING A CUSTOM WORDPRESS THEME:

DESIGN AND CREATION

After having defined the tree structure, the ergonomics and the interactions  of the site with the prototypes (zoning and/or wireframes), validated a creative track thanks to the boards of styles as well as your graphic charter.

The next step may be to create clusters for the interfaces, in the form of graphic models. These models will give a precise idea of the final graphic rendering.

Read More: Top Five Reasons To Get Professional Services for Custom Web Development

INTEGRATION AND DEVELOPMENT

It will then integrate page templates in an adaptive WordPress theme with HTML5 languages (the structure of pages), CSS (formatting) and JavaScript (animations and interactions). With powerful tools like CSS pre-processors, CSS frameworks, it’s possible to save valuable time and reduce costs at this stage.

Finally, extensions and custom content can be developed if needed.

To conclude, be aware that creating a professional website that fully meets your needs is not a luxury and is even a good investment.

Apart from the benefit in terms of image that brings you a personalized design, it will allow you to have advanced management of your content. (collections, portfolios, product sheets, etc) and total control of your tool in the long term! Contact us to develop the best professional website.

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