As we all are living in a mobile era and,no doubt, everyone has mobiles these days. The number of mobile users is increasing day by day as compared to the desktop users. Therefore, businesses have understood the necessity to efficiently use mobile networks for appealing customers. They have started new operations and enhanced the existing one’s through mobile websites and mobile apps.Thus, the mobile app development plays an important role in the growth of the business.
It is believed that with heavy pockets can afford to employ both mobile websites and apps, while on the other hands some companies might have to select one of them. The choice between mobile apps and websites be determined by their cost, usability, mandatory features and their target audience.
Research shows that mobile users spend 86% of their mobile time on mobile apps. Not only are they using apps to access daily information, but their commitment with brands is likewise transferring to apps, with 68% of mobile users engaging with retails and brands through this app.User are more comfortable to engage with mobile apps as compared to the website apps. This is the main reasons to have mobile apps for reaching out to potential and existing customers.
Furthermore, instead of these reasons there are more reasons too that makes mobile app is better than the mobile website.
With mobile apps, it’s easy to treat users with a personalized experience as personalization is about contributing custom-made communication to users depends on their benefits, location, usage behavior, and more.Mobile apps can postoperative set up their favorites at the start, depends upon the their choice which users can be served with customized content. Apps can also track and detect user appointment, and use it to propose custom recommendations and bring up-to-date to the users. Furthermore, they can also recognize real-time position of the operators to provide geography-specific content.
However, personalization serve not only means to improve user experience. It can also help to improve the conversion rate of apps. When users are spoiled with personalized content, they have a complex chance of making a conversion.
From last decade, email has become the most widely-used business communication tool. Email plays a vital role in Businesses to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped. No worry, after the entering of mobile app notifications, we have the solution for this. The notifications are of two types: push and in-app notifications. They both are exhilarating alternatives for collaborating with app users in a less intrusive method. To send instant messages is the main reason why businesses need mobile apps. In-app notifications are those which are received only when user opened it while push notifications are those which users can obtain regardless of any action they are achievable on their mobile device. There have been examples where the push medium of notifications has delivered, click-through rates of 40%. In addition to it, you can add-on some notifications as well for the better usage of the mobile app. Push Crew is one of the new service providers that let websites, send push notifications to desktops and mobiles.
Improved productivity and reduced cost
The biggest profit of mobile apps is that they can make communication between training, employees and contact with resources at ease and quickness. Apps running consistently on the policies are reported to lead to upsurges in efficiency between 20% and 40%, making extra time to produce the more business revenues and profits.These mobile are also enormously effective at handling and handling compound data, creating charts and reports. On the other hands desktop apps are usually slower to load and tougher to optimize, particularly when it instigates to multiple data, which can stop efficiency and make workflows slower.
Ability to work offline
The beauty of the mobile apps lies in that you can work in offline mode when working over it. There is no doubt in it that every app requires internet connectivity to accomplish most of their tasks, they can quit offer basic content and functionality to operators in offline mode. For example, if you are using any bank app, you can use offline features like installment calculation, tax calculation, and determination of loan limit. These features can work even without the help of an internet connection. You can also Add-on in it even though mobile websites can use to store to load web pages without an internet connection, but these caches offers the limited functions only.
Designing Freedom: With the advancement in designing sectors, mobile websites are mainly depends upon the browsers to achieve the most fundamental functions. Mobile websites be influenced by browser types like ‘refresh button,’ ‘back button,’ and ‘address bar’ to work. But in case of mobile apps there are no restrictions like this.
A mobile app can be designed with numbers of unique features based on gestures like tap, swipe, drag, pinch, etc. Apps can use these gestures to offer original functionality that can help operators achieve a task better.An app can let users move to a next or previous step using the swipe gesture.
User spend more time on App: According to the survey,it is estimated that mobile users spend 86% of their time on mobile app as other 14% seconds it on the mobile website.
With the advancement in apps, people engage their time on apps like Facebook, twitter, Instagram etc. As these apps are also becoming their source of income. A point to deliberate here is that users spend a major time on gaming apps and social media apps.
More efficient business processes
Mobile apps are fast and efficient to provide the adequate support and data to the users whenever they need it. We can say that users are just one click away to get the appropriate knowledge regarding their concern. On the contrary,mobile websites require classification in order to illustrate a precise user’s key evidence, making this process gentler and more problematic.
Push signals are also not accessible on mobile sites, which must be influenced by outdated alerts such as email. As mentioned, push alerts can also be sent to their mobile devices whenever new information or updates are available. Mobile apps generally allow users to do the anything they want to do, they could normally do on a mobile site, but faster and more efficient in a way. Mobile websites also necessitate to login in order to display a definite user’s key material, making this procedure slower a nd more problematic. Push alerts are also not accessible on mobile sites, which be subject to on traditional alerts such as email.
The Presence of the Brand: Mobile app is everything these days. The business who has no mobile app are not successful in this digital era.Therefore, if you wish to gain popularity and to get profit from your business, then do not forget to make the mobile app from the best mobile development Company.
As we discussed above, users mostly spend their time on mobile devices. It is also true that retail market revenue has been increased gradually due to the advancement in the mobile app. It is possible due to the mobile app, its user-friendly interface and presence of its brands as well. Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisementfor the brand.Mobile app icon works as the banners for the ads. The existence of an app on a user’s device helps to affect the user’s perception about a brand, subconsciously.
In the nutshell, we can say that benefits of the mobile apps are overwhelmed than mobile websites. Mobile apps are the best way to engage with the customers and provide quick solutions for their research. To develop a mobile and website,both are costly,but is the most effective way to promote the business to the next level.You can choose any channel either mobile app or website for the growth of your business, it purely depends on the budget and your business goals. Every coin has both sides, similarly these two channels also have some positive and negative aspects. These mobile apps can get help to get higher conversions. Mobile apps offer operational efficiency with huge numbers of unique features. In 2018, mobile app development has gained a huge amount of popularity and try to make our life comfortable. Over the next few years, mobile application development services will be used almost in every sector, such as manufacturing, automobile, transportation and healthcare etc.