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December 2, 2024
Today’s customers are navigating a rapidly changing landscape fueled by their demands for convenience and quick deliveries. That is why developing apps like Tokopedia is becoming the new norm.
One of Indonesia’s prominent e-commerce platforms, Tokopedia, provides numerous products, from home goods and fashion to electronics and groceries. It has become a prime instance of triumph in the online marketplace sector with a robust business model and millions of users.
Business enthusiasts seek Tokopedia-like app development to lead the eCommerce sector because Tokopedia has more than 14 million sellers. There are more reasons behind it.
In this blog, we will explore the key features, its revenue model, its benefits, and the factors determining the development cost of an app like Tokopedia.
Key Features of Tokopedia App
The Tokopedia app has a user-friendly interface and ample features for sellers, customers, and admins. Every user operates it flawlessly with its incredible facets.
Hiring an app development company would be a good choice, as experts can help you understand and choose the best features for your eCommerce marketplace app development. Below are the top features for admins, sellers, and customers.
Tokopedia App for Sellers
- Seller Dashboard
The app provides a dedicated dashboard for sellers to manage their listings, track sales, and view analytics. This feature improves business performance via insights into customer behavior and sales trends.
- Analyze the Market
MSMEs (Micro, Small, and Medium Enterprises) use the Statistik Toko (Store Statistics) feature in the Tokopedia Seller app to track critical data like income, spending, and customer trends.
- Use Automatic Ads
To attract more customers, MSMEs can use TopAds, a feature that places product ads at the top of Tokopedia pages with just one click, boosting visibility and sales.
- Hone Promo Strategy
Promotions, like product bundles or discounts, are popular with customers. The Bebas Ongkir (Free Delivery) feature also helps by waiving delivery fees, which can encourage more purchases.
- Use Smart Warehouse
MSMEs can store products in app stores like Tokopedia’s smart warehouses across Indonesia for a wider reach. This service handles receiving, packing, and delivery, allowing businesses to focus on growth.
- Choose the Right Shipping
Tokopedia offers three shipping options: a courier pick-up service, drop-off at specific points, and a cashless airway bill (AWB) system that records shipping details automatically.
Tokopedia-like App for Customers
- User Registration and Profile Management
Users must create an account using their phone number, email, or social media accounts. They can then manage their profiles, including tracking orders, adding items to carts, and updating payment details.
- Product Search and Filters
This feature lets customers quickly find products from various categories, narrowing search results based on product ratings, price, and popularity. Users get what they are looking for.
- Product Reviews and Ratings
User-generated reviews and ratings help shape purchasing decisions. Developing an app like Tokopedia includes integrating feedback features to help other shoppers make informed choices.
- Secure Payment Options
Users get the best payment options as the app provides secure ones like credit cards, debit cards, digital wallets, and bank transfers for smooth transactions.
- Order Tracking and Notifications
Users can track the items they order in real time. The app sends push notifications to inform users of important updates, such as shipping confirmations, delivery status, and promotional offers.
- Customer Support and Live Chat
If users face any issues, they can quickly reach out to an app like Tokopedia’s customer support team, which helps resolve problems promptly. The app also offers customer support through live chat.
Tokopedia App for Admins
- Store Dashboard
The admins’ dashboard displays key metrics like traffic, sales, and customer engagement to track performance and make data-driven decisions.
- Order Management
Admins can view, process, and manage incoming customer orders. The feature includes tools for confirming, packing, and shipping orders, ensuring hassle-free transaction flow.
- Product Management
Admins can add, edit, or remove products from the app. They can also set product prices, descriptions, images, and stock levels. This feature allows bulk uploads for faster updates.
- Customer Service Tools
Integrated messaging tools allow Admins to respond to customer inquiries, complaints, or feedback. It helps maintain good customer relations and resolve issues promptly.
- Promotions & Discounts
Admins offering discounts, coupons, and promotions entice customers, facilitate sales, or clear inventory. Features like free Shipping or product bundles help improve customer experience.
- Financial Reports
Admins can access detailed financial reports that exhibit earnings, spending, fees, and profit margins. These reports help them understand the store’s economic health and optimize business operations.
Revenue Model of Tokopedia
Tokopedia’s revenue model has established a foundation around multiple streams that help sustain its operations and drive profitability. Here’s how an app like Tokopedia generates revenue:
- Commissions on Sales
Sellers pay Tokopedia a commission fee each time they sell a product. The cost varies depending on the category and product type.
- Advertisement Fees
Whitelabel apps, similar to Tokopedia, offer advertising services to sellers, allowing them to promote their products on the platform. Sellers pay for targeted ads to increase visibility and attract more buyers.
- Payment Gateway Fees
Tokopedia charges a fee for processing payments on its platform. It is a small percentage of each transaction and covers the cost of payment processing and security.
- Subscription Services
Tokopedia offers premium subscription plans for sellers. These plans provide additional features, such as priority customer support, advanced analytics, and better placement in search results.
- Logistics and Delivery Charges
Tokopedia generates revenue through its logistics partnerships. In many cases, Tokopedia handles or partners with third-party providers for delivery services.
Benefits of Developing App like Tokopedia
An app-like Tokopedia development offers a wide range of benefits. Let’s examine how users and businesses benefit from using the platform.
For Users
- Convenience: Tokopedia lets customers buy a variety of goods at one location.
- Personalized Experience: Customers find things they love with customized shopping experiences and recommendations.
- Safe Shopping: The application contains features such as customer support, a buyer’s guarantee, and portals for future payments.
- Offers & Discounts: As a leading shopping app in Indonesia, Tokopedia is known for its fame and aggressive sales, discounting, and promotion of offers, which tend to attract many bargain seekers.
- Broad Product Selection: Available products span from the basic needs of the customers to exotic or specialized ones.
For Sellers
- Broad Audience Reach: Sellers can develop their business by targeting many potential customers.
- Sales Analytics: The seller dashboard contains market research information on sales performance, which companies can use to enhance their marketing and selling strategies.
- Cost-Effective Marketing: Using Tokopedia’s advertising system can lower marketing expenses without requiring a hefty upfront payment.
- Logistics Support: Tokopedia’s complete logistics solutions ensure high customer satisfaction by helping suppliers supply their customers on time and efficiently.
- Safe Transactions: Tokopedia’s secure payment gateway helps sellers by guaranteeing that they get paid for their goods on time.
Factors Affecting Tokopedia App Development Cost
Several factors influence the cost of developing an eCommerce app for Tokopedia. Let’s explore them:
- App Features and Complexity
The cost of app development increases with the complexity of the features. Product search, shopping cart, and payment integration are basic e-commerce features that are easy to use.
- Design and User Interface
The complexity and quantity of displays determine the cost of creating an aesthetically pleasing and intuitive user interface.
- Platform (iOS, Android, or Both)
Developing an app that works on iOS and Android increases the cost. If you need to target both platforms, hybrid app development frameworks like Flutter or React Native can help reduce expenses.
- Integrations with Third Parties
Third-party services like payment gateways, delivery companies, and analytics tools are integrated into apps like Tokopedia.
- App Security
The app’s security and compliance with data protection regulations require additional investment in security features like encryption, multi-factor authentication, and secure payment systems.
- Backend Development
The complexity of the backend system depends on the app’s features and the expected volume of transactions.
- Maintenance and Updates
The experts perform ongoing maintenance and regular updates to fix bugs, improve performance, and introduce new features even after the app launch.
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Estimated App Development Costs
Developing an e-commerce app costs anywhere from $10,000 to $50,000.
Professional app developers determine the app development cost factors, including platform choices like Android and iOS app development.
Wrapping Up
An eCommerce marketplace app development offers huge convenience and security when shopping and massive opportunities for sellers through its vast audience and business tools. The app cost may be high, but careful planning and a good development team can keep it within budget.
Supercharge Your eCommerce Business with the Tokopedia-like App Development!
By understanding your business requirements, we emphasize your business vision and execute it into the selected business strategy for the best outcome. Our experts develop an app like Tokopedia that drives results and revenue. Reach us now!
