Build An Adult App Like Ashley Madison

September 15, 2025

The dating industry is growing at an accelerating rate, and so is the demand for adult apps like Ashley Madison. This platform is recognized for its secure and discreet user experience, which clearly demonstrates its market demand among users. Moreover, for several enthusiasts, investing in a similar platform brings substantial potential to capitalize on this expanding niche. Why only this platform?

This dating platform delivers seamless experiences, premium features, and strong privacy measures that attract loyal users and generate sustainable business. So, are you an interested enthusiast looking to invest in an Ashley Madison-like app but wondering how? 

Keep reading this post to learn how to build an adult app like Ashley Madison, covering each development step.

Understanding the Ashley Madison Business Model

In 2002, Ashley Madison made a profitable start in the market as a Canadian online dating platform. Since then, the platform caters to the discreet extramarital affairs needs of committed individuals. Although it gained significant attention for its bold marketing and unique value proposition- emphasizing privacy and anonymity for users- it captivated several audiences. 

No wonder, with an excellent user base, Ashley Madison has efficiently positioned itself as the top platform in the dating industry.

Business Model Highlights:

• Credit-Based System: Rather than just a regular subscription, Ashley Madison runs on a credit system where users buy credits, and each time they want to send a message or start a chat, a few credits are used. This way, people only pay when they actually interact, making the experience feel more flexible and controlled.

• Premium Features: Ashley Madison offers paid upgrades that give users an edge. For example, the “Priority Man” feature moves a profile to the top for a limited time, making it more visible and boosting the chances of getting noticed.

• Profile Visibility Control: Users can hide their profiles anytime, free of charge. This simple option gives them more control and peace of mind when they prefer to stay private.
• Data Deletion Fee: If users want to completely erase their account and all personal details, Ashley Madison charges a one-time $19 “full delete” fee for that service.

• Real-Time Chat: The platform also offers live chat, letting users talk in real time. To keep chatting, users spend credits that cover a set amount of conversation time.

Steps to Build An Adult App Like Ashley Madison

Well, if you’ve decided to build an adult app like Ashley Madison, here’s a little advice: don’t rush the process. Plan with care, execute smartly, and then launch your app. Follow these steps to effectively build your platform:

Market Research

Having a detailed analysis of your user and their preferences can work wonders for your development strategy. All you need is to research what they are most likely to enjoy, what features enhance their interest, and what retains them. Also, you must go through your competitors’ business websites in the market, like what services they offer and what they are missing. 

Identify the gaps, and then make a strategy accordingly. This insight ensures you develop an adult dating website based on something that will actually stand out in the market. Around real needs, not guesswork. Knowing user behavior, preferences, and pain points also helps plan revenue models and marketing strategies more effectively.

Business Model Decision

Now comes the integration part. Do you know that the revenue generation strategies you build or integrate into an app can totally influence whether they will retain your website or not? Well, that’s not a myth; it is true. Business models can impact the narrative of your platform among your targeted audience. 

Therefore, include profitable yet user-friendly options like subscriptions, pay-per-message, premium features, or in-app credits. Consider what value your targeted audience will find when they pay for your model. This not only helps businesses focus on user-captivating business model incorporation but also guarantees a revenue-generating source. 

Platform Choice

Another important step is choosing the right platform. Wondering why? Well, that’s because it can affect both reach and cost. Android app development can reach a wide audience and help scale quickly, while investing in iOS app development helps users who spend more on premium services. 

Launching on both platforms increases reach but requires a bigger budget. However, let us be real with you that several entrepreneurs begin with one platform to test the market, and once it is successful, they expand later. Understanding your audience’s device habits ensures higher adoption and a smoother user experience from day one.

Feature Planning and Integration

So, to make your audience retain, you will need to focus on integrating features that add real value for user engagement. For example, you can integrate simple features like messaging systems, profile privacy, anonymous browsing, search filters, and user matching.

Moreover, opting for API integration and advanced technologies makes the app experience smoother and maintains performance and security. Avoid overloading your app with unnecessary tools, as simplicity and reliability increase user trust and engagement, which is especially important in adult apps.

UI/UX Design

Visuals attract a user and define how they perceive your app. When you opt for a clean and intuitive interface, you encourage users to explore and return frequently. In fact, for your information, easy navigation, smooth registration, and clear call-to-actions reduce drop-offs. A visually appealing app design with a professional yet approachable look gives users confidence, builds trust, and makes their experience comfortable while maintaining privacy.

Testing the App

Before launch, conducting several security tests is essential if you want to enhance your app’s usage among the targeted audience. Test all app features precisely with full focus. You can simulate heavy traffic, multiple logins, and payment transactions to make sure your platform has smooth performance. 

Also, by performing testing, you can ensure your targeted users are not frustrated while using the app. Therefore, it is smart for entrepreneurs to identify and fix bugs early to prevent issues that could harm their reputation. A well-tested app reassures users and reduces the likelihood of negative feedback after launch.

Continuous Updates After Launch

After launch, the platform demands more care and updates; therefore, regularly monitoring and updating your platform is essential to keep it in users’ interest and trend. For this, you can track user behavior, collect feedback, and release updates regularly. Although you can also add features that users request in your white-label adult app, like Ashley Madison. Regular updates keep the platform competitive and trending.

Cost to Build An Adult App Like Ashley Madison

Are you wondering about the development cost to build an adult dating app like Ashley Madison? Let us be real with you, while knowing the potential budget is important, it is hard to estimate the right costing in an app development case. This is because several factors can influence the overall investment cost. Do you want to know, like, what factors? Explore-

• App design and user interface
• Integration of features, technology, and payment systems
• Project size and complexity
• Development team expertise
• Platform choice (iOS, Android, or both)

Regardless of these factors, your investment budget will also be influenced by what you build. For example, if you want to invest in a basic version, like an MVP or clone equipped with essential features, you will need a budget of about $25,000 to $75,000. On the other hand, if you opt for an advanced version development with custom integrations, such as features, APIs, or technologies, the cost can range from $40,000 to $250,000 or more, depending on the complexity.

However, if you are unsure and want to know the exact development cost, consulting RichestSoft is a smart move. We help businesses build a development strategy that fits their budget, and then execute it in a feature-rich, secure, and user-friendly platform that supports steady growth in the adult dating industry.

Conclusion

All in all, the adult dating industry is growing rapidly, and apps like Ashley Madison have already shown immense potential. And without any doubt, launching a similar platform offers a strong business approach. However, careful planning and smart execution are essential to avoid costly mistakes. 

That’s why partnering with an experienced development team like RichestSoft makes the process easier and more reliable. We build strategies aligned with your business goals, execute precisely, and help you launch a secure, scalable, and engaging adult dating app in the NSFW industry.