Aim of the Project

C4’s mission is to promote individuality through quality belts that give back. C4 stands for Choose your Color, Choose your cause. It is our goal to provide a unique shopping experience to individual thinkers who want to look cool on the outside AND feel good on the inside.

OverView

  • Fully customized belt process
  • Metal-free, silicone-free & hypoallergenic
  • 31 buckle colors available, Metal Buckle also available
  • No minimum on base color belt per design
  • No minimum on buckle color per design
  • Sending notifications for each sell/trade.
  • Rush orders available (2-Day Turnaround)
  • Fits ALL Sizes (up to 44"), XL sizes available (up to 52")
  • C4 Case Lids and Inserts included.
  • Fast Turnaround - All work is done in Atlanta, USA.

THE CHALLENGE

  • Transactional website
  • Synchronization with their home ERP
  • Automated processes and monitoring
  • Security and Advanced Rights Management
  • Optimize site performance
  • Creating a high speed website
  • Communicate about products and the company
  • Newsletters management
  • Make customers happy!

THE PROBLEM

After identifying priority communication needs and objectives, C4Belt has inventoried the specificities of the existing e-Commerce system in view of the future synchronization of orders and user accounts between the transactional site and the unique belt gallery. Following several meetings and exchanges between the different parties (marketing department and IT department of C4Belt and designer), C4Belt was able to provide recommendations and proposals in response to the objectives set.

THE SOLUTION

In this project, we achieved a very striking e-Commerce web development and sale. The main idea is to sell the different types of fully customized belt with unique gallery design as per the instructions specified by the client.

  • An excellent interface and the great satisfaction of our client was achieved.
  • Landing pages for specific campaigns.
  • Downloaded media folder
  • Need for integration with other services such as ERPs.
  • Integration or not with marketplaces such as Amazon, Rakuten, Cdiscount, etc.
  • Complexity of development for the purpose of customized adaptations of non-standard business models.
  • Created a fully customized checkout cart page.
  • Number of products that make up the store catalog.
  • Future scalability of the project.
  • Cloned the whole site and integrated it into the client's server
Weeks of Effort 25

Weeks of Effort

Third Party Enhancements 7

Third-Party
Enhancements

Reduction in Mobile Bounce Rate 70 +

Reduction in Mobile
Bounce Rate

THE RESULT

Since we already use Git to code our codings, we decided to use ‎Bitbucket to quickly, easily and safely deploy our code on the production server. Indeed, ‎Bitbucket allows us to step back in case of problems while making the release of a new version much less painful.
In addition, we use, of course backup and monitoring systems to make the whole system more efficient and safe.