If you are running a brand or business, then no one can understand better then you that how difficult it is to increase brand awareness. Building a better brand is the first priority of every business. If you have a business website, then you might currently struggle to maintain your brand existence. Well don’t worry here we are providing legitimate ways to increase brand awareness via inbound marketing. Make sure to implement all tactics on your brand website so you will get a positive result soon.
1. Regular Content
Content is the primary thing which is very important. It is so powerful today that one can simply get good traffic without building any links.
Earlier it was considered good to post one or two blogs especially in service or static site but today competition is so big that you can stand out if you don’t publish content on a daily basis.
Regular content not just makes sure that your site is bots friendly but user-friendly too. When you update your content regularly obviously, you share it with your fan base which further shares your blog.
It is proven with a case study that people were more likely to share the infographics in comparison to the blog post.
The reason is simple; graphic content is more attractive. Infographics are the new thing which is just more than images and no need to say that it rules the industry without any effort.
It is good to add infographic in your blog post but doesn’t do it regularly as it will ultimately slow down your pages speed.
If you are not aware of Infographics, then know that it is a set of information which is beautifully presented in image form.
The best thing about infographics is people not just love to read them but don’t hesitate to share it with their circle.
When you check some examples of infographics, then you might be thinking of hiring a designer but know that you can kickstart it with online tools like Canva.
Multimedia is another great thing to increase brand awareness. As above said blogs are often attracting user until and unless it is a need of user but when it comes to multimedia users can easily sacrifice with their choices.
You need to add multimedia wisely as if you just add multimedia without any goal or you are not getting any engagement with it then ultimately you are making your site bulky.
To make your content engaging you can add videos, webinars, presentations, PPTs, etc.
4. Samples, Free Trials, Demos
Who doesn’t like free stuff? Everybody wants to get hands-on free stuff then no matter whether it is useful for them or not they just want to give it a try.
Depending on your service you can give away free trials, samples, a free demo of your product to your customers or visitors.
For better reach, you can also tell your visitors to share the giveaway to get more benefit.
5. Interactive Content
Interactive content is very high in demand. No need to say that it is one of the biggest reasons to attracts lots of visitors. So what are interactive content?
Well, interactive content is that which needs user involvement. You can create interactive content using graders, calculators, checklist, quizzes and more.
Related Searches: Inbound Marketing Strategies & How Sales Cycle is Affected
How about telling about your customers about your existing product? Well, it sounds awkward as your customers already know what you are selling, right?
Well, this is not how it works. Obviously, your customer knows about the product but know that you are not the only service provider. Many competitors of yours keep trying to snatch away the visitors from you.
Remarketing is one of the easiest and most recommended ways to retain existing customers and increase brand awareness.
Remarket your brand by introducing new products or services, and even you can sell your products or service at discount price. Boasting about it using ads, promotion or in the site itself increase your visitors.
7. Email Signature
How many of you have added your site link in your email signature? Maybe few, right? Well, you need to add it like right now.
We are not talking about the emails which you sent to your subscribed clients or customers list as you already mention the link. We are talking about your personal mail.
As you are running an online business, you may need to send multiple emails using your personal ID now it is kind of bit awkward to tell about your site, so it is better to add website link in signature.
Leaving your site link in signature is one of the cost-effective methods to increase brand awareness.
8. Referral Program
This is one of the greatest ways not just to increase the sales but increase brand awareness. You can run a referral or affiliate for your site product.
If you are selling any product or service, then it is more suitable for you. If you offer good percentage, then active people will not just promote your brand positively but help you to reach your target sales.
9. Social Media
Most of the people very well know the power of social media but feel hesitate to work or invest money in it.
Without social media, you are not able to achieve the result which you are expecting.
If you have a strong social media base, then you are just a post away from making your product or service the hot topic.
Last but not the least what if you could give your esteemed customers or clients some extra benefit?
Everyone loves getting some extra so without any hesitation give your extra member benefits this will not just help in increasing your brand awareness but help you to earn loyal customers.
Above tips to increase brand awareness sounds easy, but in reality, you need to do it very carefully. A small mistake can push back your brand. If you want to run a brand awareness on the right track, then hire us as we have a dedicated professional online reputation team who will help your brand to become one of the big names in your business sector.