Marketing Automation

ABM, Audit Trail, and much more in Marketo’s Latest Product Suite

Marketo’s Latest Product Suite holds high potential for the Marketo marketers. New weaponry has arrived in the inventory and Marketo Automation Software users are excited about it. Let us showcase about what’s new in the collection. Marketo’s latest introduction in their marketing automation software is ABM – Account Based Marketing. And, this new ABM focuses […]

Marketing Automation

5 Misconceptions Surrounding Marketing Automation Software

If sales and marketing efforts are not showing results, installing a Marketing Automation Software will do the work for us! Don’t surround yourself with such ideas. Marketing Automation Software such as Marketo, Pardot, InfusionSoft, Act-On or HubSpot are not your magic wands that do the work in a blink of an eye. Entrepreneurs think that […]

Marketing Automation

6 Creative & Personal Approaches for successful Email Marketing Campaign

Almost every email marketing solutions provider offers the basic features; creating, editing, managing, sending, tracking, success measuring of email marketing campaign and a couple of more features to separate them from the competition. Marketo, HubSpot, Pardot, you name and they’ll have it. Marketing Automation Software give you the tools to bring your plans into action. […]

Marketo Email Editor 2.0 Overview
Marketo Services

Marketo Email Editor 2.0 Overview

If you are already using Marketo’s Email Editor, it’s time to upgrade it as Marketo has rolled out it’s latest Email Editor 2.0 that is loaded with new marketing automation features. Let’s do deep into the genetics of the new Marketo Email Editor 2.0. and learn about email editing tools, email template and email insights […]

Marketo, Google Adwords
Marketing Automation

Integrating Google Adwords with Marketo

A Marketing Automation Software such as Marketo is capable of performing all the tasks that it is designed for. Still, the developers have allowed third party software integration to expand the reach of the software even more. And, the marketing automation software users are making full use of this opportunity. Google Adwords integration in Marketo […]

marketo's efficiency
Marketing Automation

How You Can Increase Marketo’s Efficiency?

Companies are as crazy about Marketo as a homemaker is crazy about the new washing machine. They want to learn all the functions. They want their clothes to get cleaned without wasting water and detergent. Same goes for the marketing automation software such as Marketo. Users want maximum return on their investment in Marketo. They […]

marketo integration
Marketo Services

Marketo Integrated CMS Platforms for Enhanced Digital Experience

A good marketer can sell ice to Eskimos. Apart from the negotiation skills, every marketer needs to show meat on the table to showcase to the buyer. In digital marketing, the meat is the website. And, the website runs on the content management systems. CMS is your tool to present the content you want to […]

marketo sales tools
Marketo Services

4 Marketo Sales Tools in Marketo LaunchPoint for all Business Sizes

Do more and achieve more by integrating sales tools in Marketo. And, Marketo’s sales tools inventory has something for everyone. Marketo Sales Tools have applications for various tasks involved in the sales process in the marketing automation software. Take a look at these Marketo Sales Tools… 1. Birst To have a strategic look at the […]

Project Orion, Marketo
Marketing Automation

About The Project Orion Introduced At 2016 Marketo Summit

Marketo Developers have a habit of coming with new features each year. This year’s marketo summit, same as last year’s summit was their stage to showcase the latest features of Marketo Automation System. The features were announced to be introduced in the software, they are not yet available for the customers or in any version […]

email marketing tips
Marketing Automation

The Art of Tempting People to Read and Respond to Your Emails

Salesforce, Marketo, Hubspot or whichever platform you use for email marketing, you will end up noticing that all of them have almost similar functions. They allow you to create, curate and send quality emails to the business prospects. At the most, run an email campaign! Is that all you need in Email Marketing, an Automation […]