Marketing Automation

Top Six Features of Marketing Automation You Can’t Ignore

A number of technologies are there which support the large business and make them progressive. Marketing Automation is one of them and playing a vital role not only for the growth of large scale business, but for small as well. It can show the magic in all kinds of industries as well as businesses by […]

Marketing Automation

Robots Vs. Humans in Marketing Automation

From soft drink dispenser machines to email sending, robots have taken over humans in a lot of sectors, IT being the most affected. With the introduction of marketing automation in digital marketing age, robots made a strong impact and made their presence felt. Marketo, HubSpot, Act-On, InfusionSoft, Pardot are strongest marketing automation tools in the […]

Internet Marketing

3 Vs of Big Data and How They Sum Up The Whole Big Data Schematic

Big Data – the term itself is scary for the uninitiated ones. A lot of heavy word definitions are echoing all over the internet. But to simply things, Big Data is the same the data that smart marketers have been using it for quite a long time and the generic marketers have been missing. Seeing […]

Marketing Automation

Inbound Marketing Strategies & How Sales Cycle is Affected

It’s been 10 years since inbound marketing was introduced. It came as a remarkable marketing strategy in 2006. Inbound marketing focuses on attracting new potential buyers, customers by writing content relevant to their position in the sales cycle. Ever since it was introduced, outbound marketing lost its grip in the market. Inbound marketing begins with […]

Internet Marketing

Sales Vs. Marketing: Understanding the two for your Marketing Automation Executives’ Better Training

t’s not a new-age debate and still most of the corporate players get confuse with these two terms. As in spoken English, we say ‘sales and marketing’ in one go, which makes it even more confusing. But this doesn’t mean that these two terms are the same. The difference is still there. The difference is […]

Marketing Automation

5 Misconceptions Surrounding Marketing Automation Software

If sales and marketing efforts are not showing results, installing a Marketing Automation Software will do the work for us! Don’t surround yourself with such ideas. Marketing Automation Software such as Marketo, Pardot, InfusionSoft, Act-On or HubSpot are not your magic wands that do the work in a blink of an eye. Entrepreneurs think that […]

Marketing Automation

5 Must Take Marketing Campaign Measures Regardless of Marketing Automation Software

Switching to Marketing Automation System is like filling your inventory before the battle. It doesn’t mean that you have actually won the battle. The next and equally important step is identifying goals before any marketing plan implementation in your Marketing Automation Software. The 5 must take measures that are discussed here are not Marketing Automation […]

Marketing automation benefits
Marketing Automation

How Marketing Automation Benefits Make You a Better Marketer

When we say Marketing Automation, people mostly think of increasing ROI and boosting business. No doubt these are result benefits of marketing automation, but marketing automation is used to make marketing and sales process seamless using a Marketing Automation software. Today, we will discuss how Marketing Automation leads to increased ROI and Boost the business […]

marketing automation, marketing habits
Marketing Automation

7 Bad Marketing Automation Habits to Leave Right Now

Types of Marketing Automation Tool Users Who buy Marketing Automation Tool, but don’t know how to use it. Such clients hire consultants to guide them through the software. This is the common scenario and nothing to be ashamed of. Buy Marketing Automation Tool and automate everything without any consultation. Using own cleverness and sabotaging the […]