Marketing Automation

Here’s Why Companies Fail in Marketing Automation Software

Marketing Automation, in general form, is a software used to manage all forms of Internet Marketing that include Email Marketing, Social Media Marketing, Content Marketing and SEO and Mobile Marketing. Half a dozen years ago, companies weren’t that much open about opting Marketing Automation, but now, every company wants it as it has shown significant […]

Consumer Buying Process
Marketing Automation

Marketing Automation Consultant’s Guide to Customer Buying Process

You can’t turn the blind eye on the buying habits of the consumers while making a marketing and sales plan. A product is on someone’s wishlist or in the cart. The buyer either buys the products or doesn’t. But, there are significant steps in the buying process a consumer goes through in between these two […]