Marketing Automation

6 Creative & Personal Approaches for successful Email Marketing Campaign

Almost every email marketing solutions provider offers the basic features; creating, editing, managing, sending, tracking, success measuring of email marketing campaign and a couple of more features to separate them from the competition. Marketo, HubSpot, Pardot, you name and they’ll have it. Marketing Automation Software give you the tools to bring your plans into action. […]

Marketing Automation

Here’s Why Companies Fail in Marketing Automation Software

Marketing Automation, in general form, is a software used to manage all forms of Internet Marketing that include Email Marketing, Social Media Marketing, Content Marketing and SEO and Mobile Marketing. Half a dozen years ago, companies weren’t that much open about opting Marketing Automation, but now, every company wants it as it has shown significant […]

Marketing automation benefits
Marketing Automation

How Marketing Automation Benefits Make You a Better Marketer

When we say Marketing Automation, people mostly think of increasing ROI and boosting business. No doubt these are result benefits of marketing automation, but marketing automation is used to make marketing and sales process seamless using a Marketing Automation software. Today, we will discuss how Marketing Automation leads to increased ROI and Boost the business […]

Consumer Buying Process
Marketing Automation

Marketing Automation Consultant’s Guide to Customer Buying Process

You can’t turn the blind eye on the buying habits of the consumers while making a marketing and sales plan. A product is on someone’s wishlist or in the cart. The buyer either buys the products or doesn’t. But, there are significant steps in the buying process a consumer goes through in between these two […]

marketing automation, marketing habits
Marketing Automation

7 Bad Marketing Automation Habits to Leave Right Now

Types of Marketing Automation Tool Users Who buy Marketing Automation Tool, but don’t know how to use it. Such clients hire consultants to guide them through the software. This is the common scenario and nothing to be ashamed of. Buy Marketing Automation Tool and automate everything without any consultation. Using own cleverness and sabotaging the […]