Which is your favorite Pizza? Did you decide that by only tasting one Pizza or tried many and then made your decision? A wise man always tries the available options and then makes his decision. He basically tests the Pizzas and then decision. In Technical terms, he is in the A/B testing phase. When we […]
A/B testing, as the name suggests, is the performance comparison of the two elements. For lead generation process in Inbound Marketing, there are various elements to test to see the performance of the campaign. This way it is easy to know which practices are working best in the campaign. Marketing Automation Software offers options to […]