Marketing Automation

Marketo’s Fall ’16 Release Date Is Approaching And Here Is The List Of Its Features

Check the edition of your Marketo marketing automation software for the features that will be available from December 9 after Marketo’s fall ’16 release. 2016 is ending with an excitement. Take a quick look at the features Marketo’s unveiling at fall ’16.

1. Universal ID
One ID that gives you access to multiple Marketo subscriptions. You can switch between the subscriptions quickly with a login.
universal-id

2. ABM Improvements
You can build account-owner-particular account lists and assign account teams to named accounts such as sales development, customer success manager, and business development representatives. Also, you can send customized weekly reports to the account team.
account-team

3. Predictive Emails
Via the new machine learning algorithms, the new predictive content app tracks, manage, and recommends the content across the web and email channels.
predictive-content

4. Audit Trail Improvements
Audit trail gives a thorough history of the progressions made inside your Marketo membership. It now has the extra following capacities for projects and also surfacing essential change subtle elements for shrewd battles, keen records, and changes made to clients and parts.

5. Facebook Offline Conversions
With the integration of Facebook Offline Conversions, the conversion data is sent back to facebook for better optimization of the ad budgets by the advertising team.
facebook

6. Sound for Push Notifications
Now, add richness to the console by enabling sound for push notifications.

sound-for-push-notifications

Market sales insight is now compatible with Salesforce Shield Encryption.

Read more on Marketo Fall ’16 Release Notes on the official website.

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