No doubt, mobile apps get popularity day by day these days. There is a massive explosion within the app economy, especially with digital technology in several ways. The app market provides good revenue due to the better mobile app development. The business apps are not an extension or an alternative of your website, nor should they be. They often act as a singular, specific purpose and set of outcomes. Thus users can achieve with the help of apps only. This new wave towards simplicity has led to the development of micro-apps. The top mobile app development companies are working on these apps to attain maximum customer and to get good revenue.
What are micro apps?
Micro apps are those applications that are small with specific and limited goals Therefore a consumer-oriented ad offering highly targeted functionality, enable users to perform a couple of easy tasks immediately. They are neither detailed nor exhaustive. As compared to the standard enterprise mobile apps, micro apps provide a goal/consumer-focused experience and are easy to use. It is the main reason that best mobile app development companies in India are following this trend.
Moreover, a Micro App is the minimalist version of the original full-sized mobile app, with limited functionality and lets users get in, interact, and get out with maximum efficiency.
As we all know that more than 2.8 million apps available on the Google Play Store and 2.2 million on the Apple App Store. It is also true that people mainly installed 40-50 apps on their mobile devices. Among these apps, they hardly 4-5 apps on a daily bases. According to the new statistics it is estimated that a newly launched app loses 80% of its regular users within the first three days after installation and more than 26% apps left abandoned just after the first use of it. These findings define how dissatisfied users are with the usability and user experience of mobile apps which are available in the market.
The main purpose of a mobile app has always been to deliver users a better, faster, and easier experience on mobile devices, which they won’t have to browse websites, desktop apps or online services for. However, to stay on top of the competition, companies today instead of providing users with a to-the-point solution seek to develop an all-rounder app full of features that they actually don’t want or need. Being loaded with several unnecessary features and functionalities, such a mobile app presents a number of challenges that can only be addressed through a Micro App.
Challenges Presented by Current Mobile Apps
Loads of Functionality
In this competitive era, everyone wants to stay ahead of their competitors, many companies are trying to add additional features and functionalities to their mobile apps, to make them large in size and slow due to loading speed. Today, mobile apps are a better replica of the existing websites, online services, and desktop application. This result in a large, complex form occupying a lot of storage space in users’ devices and also get uninstalled from the devices after just a day or two.
Lack of “In and Out” experience
The main reason why use mobile apps are to save time while performing the same take from the website. They are in a hurry and therefore want the app to resolve one issue in around no time. Unfortunately, it is also loaded with various unnecessary features and mobile apps fail to deliver simple In and out experience and also present several challenges like:
- Difficult to access features
- Slow and lagging
- Long load times
- Long registration process
Whenever any user faces such issues and struggles to perform what he needs to do, he deletes this app after a few days.
Soaring App Development costs
When it comes to the development of mobile apps. Most of the companies are not sticking to the budget due to due to the excess of features and functionalities. Consequently, many apps are abandoned in the production phase, and they never reached the App Store. According to various studies, more than half of the companies pay between $50, 000 and $100, 000 for a single project which is quite a huge amount.
Unable to run on all the devices
Users have become more versatile and diverse with today’s highly flexible, dynamic, and continuously on-the-go workforce. A person may use a smartphone at one moment and a laptop and a tablet for the next moment. Users want an app that can work properly on any device. Most of the existing apps fail to run on all the devices. A Micro App, on the other hand, runs equally great on any device, be it mobile, tablet, or desktop.
Key Benefits of Micro Apps
There are huge benefits of the micro apps as compared to the existing apps. These are:
Compressed and highly customized
Micro apps are highly customized, compact, and result-oriented; they allow users to enjoy a specific feature without messing up with other confusing features. There are various mainstream apps which provide users an easy to use, flexible and minimal version of the app which they can use wherever they go to fulfill their specific needs. Therefore, in micro apps, everything from images to the markup is well-optimized for better and faster user experience.2.
No Need to Comply With App Stores
Micro apps built using HTML/HTML5 and micro apps typically avoid app store as they are loaded dynamically into the existing communication tools. Thus, developers can easily embed them into the full-featured web app or use them as a communication tool within the current mobile apps. This thing saves a lot of time and effort getting and promoting mobile apps on the app store.
Deliver Simplest Form of User Experience
The primary purpose of a Micro App is to deliver users the purest form of browsing experience by allowing them to perform a specific task more efficiently and quickly. Packed with several unnecessary features, a typical mobile app which often fails to offer seamless and engaging user experience or ease of navigation which evokes users to remove the app from their device immediately. On the other hand, since the user experience of a Micro App tailor for specific user types, use cases, set of tools and app workflow, it permits users to do exactly what they need in a more efficient and meaningful manner.
Handle various technical issues
It has been created with the radical mindset, a traditional mobile app contains many features that most of the users never use. These unnecessary features cause several technical performance issues that prevent the mobile app from doing what a Micro App efficiently can. Such items may involve:
- High load times
- Sluggish, annoying performance
- Heavy registration formalities
- Complex navigation
- Limited accessibility
As micro apps are only single functionality. It seems to address these technical issues quite well, resulting in smooth user experience, easy navigation, lightning-fast access, and unmatched performance.
Resource and Cost Utilization
Micro Apps are much quicker and easier to build as these apps focused on a particular task. With a Micro App, developers neither worry about integrating multiple features nor need to optimize the Micro App for various app stores. This saves the developers’ significant amount of time, money, and resources which they can use to improve the app further.
Independent of all other apps
As Micro apps make use of unique micro-service architecture, they not only have a unique process for each service but also manage a single and independent database. Consequently, they can be managed, updated, and deployed independently without the need for any other micro-app. This kind of approach results in an even more decentralized method of mobile app development, reducing ambiguity, false estimations, and overall development cost.
Few Examples of Micro Apps:
A popular messaging app by Facebook which allows users to see who’s online and chat with their friends.
Google Hangout is an example of the Micro App that mainly focuses on the chat features of the Gmail web features.
A widely used communication and collaboration tool designed to make your working life simpler and more productive.
Micro apps are here to stay, and while they will not obliterate the current mobile apps. They will be a force to reckon with in the world of apps. They may soon be the first port of call for businesses. It builds dozens of niche solutions for specific tasks and user groups. With the advent of technology, these micro apps are becoming popular among all. An ideal micro-app is one that provides niche solutions and makes users more efficient while saving their time. Thus, if you are interested in making micro apps, consult top mobile app development company in India to get fruitful results.