SEO is multi-billion dollar industry as it promises and delivers results. It takes you to the top of the Google search results, helps you beat the competition and ultimately grow your business.
One of the best ways to dominate in your SEO efforts is staying updated with the latest trend in it. SEO is not a field where practices are rigid. A little update by Google affects the major proportion of your SEO strategy. If not Google’s update, then it is the trending marketing strategies that keep you on your toes. 2017 is just around 45 days away, and companies are already preparing their marketing plans for the year.
A few of the late blooming SEO strategies of 2016 will be in trend in the opening months of 2017.
1. The Content Style
Readers don’t look for the next Shakespeare or Hemingway for that matter when they read a technical content. The length of the content comes second to the information supplied via that content. Technically dense content explained and informed well is the need of the hour. Thick and technically rich content is definitely a good grab for 2017’s SEO strategy.
2. UFO & SEO
UFO – User-Friendly Optimization and SEO – Search Engine Optimization will go hand in hand from the year 2017. The year 2016 has seen a drastic rise in importance of user-friendliness and reader-friendliness in marketing strategies. Ignoring these parameters have made marketers suffer. And, accepting these has flourished their marketing strategies. Better the user experience, lower the bounce rate. Your sole SEO strategy will be incomplete without the UFO in the year 2017.
3. Accelerated Mobile Pages (AMP)
As the name suggests, AMPs are the mobile pages that speed up for, again, better user experience. AMP is Google and Twitter’s project designed to make Webpages on the mobile device load faster by trimming the HTML code. High-speed pages result in low bounce rate. Read in detail about Accelerated Mobile Pages (AMP).
4. Google RankBrain
Along with links and content, Google RankBrain remains the third most important factor in the ranking algorithm. It is an Artificial Intelligence (AI) algorithm launched by Google on 26th October 2015. Yes, it’s a year old algorithm, but marketers are still not aware of it. It is anticipated that Google will release more of artificial intelligence updates in the coming years. So, it’s a good time to get hold of it. Put Artificial Intelligence in you bag of SEO strategies for 2017. Read our full piece on Google RankBrain.
5. Personal Branding is Your Harpoon
Personal branding is done when you promote the CEO or COO of the company and use his reputation as a foundation of your marketing campaign. Hiring renowned personalities as brand ambassadors is for the same purpose. Personal Branding is gripping a stronghold as an effective SEO strategy and the year 2017 would see its rise for sure.
Stay connected with our marketing consultants to learn more about trending SEO strategies for 2017.