email marketing tips
Marketing Automation

The Art of Tempting People to Read and Respond to Your Emails

Salesforce, Marketo, Hubspot or whichever platform you use for email marketing, you will end up noticing that all of them have almost similar functions. They allow you to create, curate and send quality emails to the business prospects. At the most, run an email campaign!

Is that all you need in Email Marketing, an Automation Software? No… Does just creating and managing campaigns work for Email Marketing? No… Is sending out an email to maximum number of people is best for Email Marketing? Definitely Not!…

So, where does the true essence of email marketing lies? Well, you know the answer!

  • It’s in the Content of Email itself!
  • To be specific – It’s in the Subject Line!
  • The subject line decides whether you have Hit it or Missed it!

That’s your Harpoon in the Email Marketing Ocean. So, aim and shoot your best.

So, how to write a killer subject line that entices people to open your emails, read them and actually respond?

The key is the Interest Factor. Take full advantage of this human trait of looking for the interesting factor to pitch a killing Subject Line. Here are 5 subject lines with template examples that never go out of the Inbox without being opened!

Sample Subject Lines!

  • The marketer saved the company with this strategy in Marketo
  • Being a Startup, they almost got broke, until 1 decision that changed everything
  • Thanks to RichestSoft, the right consultation saved the client at the right time
  • This flaw in the marketing plan was costing the company thousands of dollars!
  • One edition turned a generic marketing plan into a killer marketing plan

Points of Interest in the above lines

  • “This Strategy”
  • “1 decision
  • “Right consultation saved the client”
  • “This Flaw”
  • “One edition”

People will click on the email to find This Strategy, 1 Decision, Right Consultation Saved the Client, This Flaw and One Edition.

1. Subject Line: The marketer saved the company with this strategy in MarketoEmail Matter:
The strategy is not about changing the complete marketing plan.
It is a simple and basic strategy that most people ignore.
But this needs attention
Here’s how it happened! ←- [Insert the Link Here]
[Link to the content you have written about the marketing strategies and highlight the main strategy relevant to the mail.]

2. Subject Line: Being a Startup, they almost got broke, until 1 decision that changed everythingEmail Matter:
The decision was not taking loan from a bank
Neither it was hiring or firing employs
It was more related to switching to a marketing automation system
See here, which marketing automation system they switched to ←- [Insert the Link Here]
[Link to the content you have written related to any best marketing automation systems or add a case study you have]

3. Subject Line: Thanks to RichestSoft, the right consultation saved the client at the right timeEmail matter:
It was a quick analysis scenario and the suggestions were proposed in less than an hour.
And, the client faced no further capital loss.
Witness the great session ←- [Insert the Link Here]
[Link to the Case Study relevant to Subject]

And so on…

So, you see, it’s how you pitch your content that matters. Create Interest. You have to find that point of interest in your email or the link you want to put in the email. Create a story around it.

Experience it Yourself. Hire RichestSoft Marketing Automation Consultants and see the difference they make to your Email Marketing Campaign. Come, join the winner’s circle. Be part of our successful clients list!