As more online traffic shifts to mobile, creating sites and experiences for various screen sizes becomes more important. You cannot ignore responsive email design, knowing that 60% of emails are opened on mobile devices.
A responsive email template changes according to the device being used to open it. The email is responsive, with fluid pictures, fluid tables, and media queries that control and adapt the email layout, graphics, text size, and CTA buttons to deliver a consistent experience across multiple devices and operating systems.
Create Responsive E-mail Templates
Emails, like every other product you sell online, require a design first, whether it’s a site, graphic, booklet, etc. You will find different free responsive email templates to choose from, but what matches best with your recipients and industry niche matters. Elements to consider while designing a user-friendly and responsive email template
1. Subject Line
The subject line is the most important determinant in email openings. As a result, you must optimize your email subject lines for mobile devices. A normal desktop subject line contains approximately 60 characters, whereas mobile devices have only 25–30 characters. To get users to click, the subject line should be precise, clear, and appealing.
2. Text Content
Use the inverted pyramid method, which states that the most significant line should be at the top and then proceed down in decreasing order of importance. A “call to action” button should be placed where the user can easily see it.
You have to optimize your font according to different sizes. Small text may be read easily on a desktop computer, but it is hard to read the same text on a mobile device if we use the same font for both devices. As a result, while designing emails for mobile devices, make the fonts larger than for regular emails. The headline font should be at least 22 px, and the body font should be at least 14 px. Using larger fonts to highlight the main message will help you attract the users’ attention.
4. Visual Content
Images make it easier for people to understand the context of an email. As a result, people expect graphics to help them understand the context. As a result, you must include photos in your email so that users can interact with it. But in your mobile devices, use graphics carefully. Avoid using them to save space and instead balance them with a lot of body text by making the image size smaller and the text size greater. Optimize the image, minimize its size, sharpen it, and avoid using GIFs in favor of static images.
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