Marketing Automation

5 Misconceptions Surrounding Marketing Automation Software

If sales and marketing efforts are not showing results, installing a Marketing Automation Software will do the work for us! Don’t surround yourself with such ideas. Marketing Automation Software such as Marketo, Pardot, InfusionSoft, Act-On or HubSpot are not your magic wands that do the work in a blink of an eye. Entrepreneurs think that lead generation, lead management, campaign creation, campaign measurement, contact management all can be done in an instant with Marketing Automation Software. That’s not true!

Here are 5 misconceptions of Marketing Automation Software that are popular among the marketers.

Marketing Automation is Money Making Machine

Marketing Automation automates the processes that you tell them to automate. If you don’t prepare your buyer personas, map content strategy, revenue goals, marketing plan, lead nurturing goals and sales management goals, then InfusionSoft, Marketo, Pardot, Act-On, HubSpot or any other software you use can’t do anything. Automating a few tasks doesn’t mean you got the license to not to work and the software will make all the money for you. Marketing Automation Software are there to ease your work.

Results in a Blink of an Eye

The Golden rule of online marketing: Organic marketing efforts take the time to generate results and black-hat efforts generate quick results.
Marketing Automation delivers the results quicker, but not instantly and only in case if you work side by side and do as the plan suggests. Marketing automation speeds up the process. The results take their time to be in effect. One has to understand that marketing automation software are based on the personal approach and education model. Marketing Automation efforts best work when based on customer behavior, buyer persona, inbound strategies, single client approach, and feedback. And, all these efforts take time to generate results. What marketing automation does here is it makes the workflow smooth, eases the tasks, cut down the time-wasting steps, tells you the exact position of your customer and plan to contact them.

Marketing Automation will Generate New Leads

Leads are generated with your marketing plans and not software, Marketing automation lists your generated leads, nurtures it, tells you the lead scores and manages the process followed to contact those leads. It simply cooks the best dish only when you provide the best ingredients.

Install and Forget

It’s totally the opposite strategy to follow with Marketing Automation. Once installed, all the tracking, lead managing is done in the software, you have to make changes in it as per your plans. You can’t keep the software on static setting at all the time whether it is InfusionSoft, Marketo, Pardot, Act-On, or HubSpot.

Install and Forget

It’s totally the opposite strategy to follow with Marketing Automation. Once installed, all the tracking, lead managing is done in the software, you have to make changes in it as per your plans. You can’t keep the software on static setting at all the time whether it is InfusionSoft, Marketo, Pardot, Act-On, or HubSpot.

You can go in the wrong direction if you choose to go all on your own with Marketing Automation Software. A consultation with a good professional can ease things for you!

Call or email RichestSoft marketing automation consultants to learn what the marketing automation software can do for you.

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