Already present in our daily lives, artificial intelligence is also a reality on the Internet.
Today still limited, these technologies will be able in the near future to create complex interactive devices independently and change the way we create the web. In the field of web design, there are already tools to “create” websites through AI. It is, therefore, possible to create a showcase site or a Landing Page with tools like WIX ADI or The Grid,
That said, it is highly likely that these technologies will be able to do much more and that other areas such as marketing or SEO will continue to be transformed. What can artificial intelligence bring to the creation of websites? This article will try to clear some lines of thought and will give you examples of artificial intelligence that will change the web.
SMART TOOLS FOR GRAPHICAL INTEGRATION
Have you ever dreamed of automatically converting a model to a web page? Or change a prototype into a graphic model? So far all attempts to automate these tasks have not convinced. It is likely that in the future this will become possible with tools using Artificial Intelligence.
Indeed tools like uizard, already allow to convert a design into code. Even if these applications are very recent, it gives an idea of the possibilities.
YES, ARTIFICIAL INTELLIGENCE CAN CREATE YOUR WEBSITE
Theoretically, all the work of design and artistic direction can be done by the AI.
The Learning machine is already able to generate complete websites, based on user-defined data. The choice of layouts, architecture, the charter and the iconography will be done independently.
YOU ARE ACCOMPANIED BY AI DESIGNERS!
The Firedrop service allows you to create Landing pages while being assisted by a bot chat.
The Grid platform, which innovated with an offer based on artificial intelligence, also has its AI designer. Molly, who proposes to create a site based on your message, will analyze your texts and images to automatically generate your website.
The company Adobe is developing a project similar based on their AI program and Machine Learning “Sensei”
One can imagine that Adobe’s AI will be very effective because the knowledge of their users and the analysis of their cloud will allow them to create very powerful tools for the UI and web design in general. Other services like uKitAI can analyze your existing site and offer you a new design thanks to artificial intelligence.
ARTIFICIAL INTELLIGENCE WILL IMPROVE WEB MARKETING AND USER EXPERIENCE
More than web design, the AI will open new possibilities for web marketing. Like Adwords or Facebook advertising targeting, artificial intelligence-based web marketing will be able to perform predictive analytics and automate many aspects of the customer relationship.
For example, chat bots will be able to guide you, advise you and sell you products. The quality of these interactions will undoubtedly increase the conversion rates of a site.
The voice search is becoming more efficient will no doubt an important element of a website. It will help improve the user experience. We can already think about new interfaces and user paths. As the Golden Krishna says, “the best interface is no interface”
MORE RELEVANT CONTENT THANKS TO ARTIFICIAL INTELLIGENCE
The quality of content matters more and more. For Google, which has already implemented AI in its algorithms like RankBrain, will continue to innovate in understanding and sorting Internet pages. It can be argued that the indirect effect will be the improvement of published content.
POWERFUL IMAGE PROCESSING WITH ARTIFICIAL INTELLIGENCE
Adobe continues to innovate in the field of image and when we see technologies like Deep Fill, we can imagine possibilities that offer artificial intelligence.
Applications like photolemur are also coupled with AIs to retouch your photos.
Based on the analysis of millions of images these applications give the possibility to the general public to improve their images easily and consequently, to improve the quality of the web contents.
With trades increasingly specialized in design, development, marketing, etc. It is possible that these new technologies upset the sector. It is likely that the creation of website as we know it today will be completely different in a few years.
Will web professionals be unemployed? I do not think so.
On the contrary, artificial intelligence will be an opportunity for designers and developers. In fact, being able to analyze, generate design, images, code or content will open new perspectives. In addition, the ability to automate some tasks will be a huge step forward. This could free the work of creating and engineering repetitive and time-consuming tasks.
In the future, we may use intelligent interfaces that will learn from the user during his navigation and its uses.
For example, one could generate a site whose layouts and contents are transformed during navigation in a dynamic way and which would anticipate the expectations of the user.
These interfaces could offer a completely new browsing experience.
In your opinion, what can we expect from artificial intelligence in the web? What other applications can we imagine? You can contact us to implement any chat bot or auto mail and many other AL tools to your website.