Warning! Before reading this article and embarking on the google map SEO of your business, you must have created your listing on Google My Business and made its optimization. This sheet is very important for local SEO so if it is not done yet:
Appearing on search engines (mainly Google) in your city or region allows you to attract more and more people interested in your products or services in your “catchment area”.
Here are the 4 main factors that allow you to position your site or profile on Google Maps:
Build quotes for your business
This is THE primary factor for positioning on Google Maps and search results for local businesses.
Whether you are a freelancer, a shop or a craftsman, the quotes work as references appearing on other websites and mentioning your activity.
A quote must include:
- the name of your company or your name if you are a liberal
- your exact address
- your phone number
- opening hours (optional)
Quotes that point to your business are considered signals by search engines (not just Google) to position your site or profile. There are many sites on the web (directories, websites, profiles on social networks…) where it is essential to appear to ensure a good basis for positioning your business on Google.
An important factor to take into account is obviously the notoriety of the sites on which these quotes appear. The important thing is not so much the quantity of quotes but the quality of them.
To position your site or profile on Google Maps and search results, Google takes into account the reputation of the website, the number of visits and the appearance of the profile of your competitors to determine the quality of a quote.
To be effective and taken into account by Google, the quotes must all be PERFECTLY IDENTICAL! Check the accuracy of your phone number and the spelling of your address.
Get Reviews and Comments
This is the second most important factor of Google map for a local business. Unless we are present in a small town without any competition, we can say that a rating between 3.5 and 4 stars is a minimum so as not to go unnoticed and promote its referencing.
Do not hesitate to solicit your customers so that they leave opinions in order to gradually build your notoriety and increase your visibility. Use your site (if you have one), your social networks and the good old direct contact.
Obviously, everything depends on the quality of your services and your welcome. Offering good experiences to your customers is the best way to boost the number of favorable reviews.
Do not hesitate, if you want opinions made in the express request.
Create traffic! Use your Social Networks!
Google admitted some time ago that the number of visits to a website is a major factor of positioning.
Today, more visits you receive on your site and more chances you have to be referenced at the top of the search results and Google Maps. Social networks, Facebook, Twitter can help you redirect visits to your site, so it would be a shame not to take advantage of it.
On Facebook there are many local groups. Identify them and do not hesitate to subscribe and carry out one-off promotional campaigns. You can also contact the administrators of these groups to develop partnerships.
I will not go so far as to say that likes, retweets and “social signals” are a factor of positioning because having conducted some tests these were not conclusive. On the other hand, visits and traffic generated by these “signals” can win you new visitors and therefore people interested in your offers or services.
So is the presence of a local company on social networks essential?
As the creation of profiles is free and where it is easy to exchange and therefore to attract attention I would say yes without hesitation.
Get links to your site (if you have one!)
The creation of links to your website is always crucial and essential for a good SEO and therefore for the good visibility of your company!
It may seem strange, but creating links to your site has a direct influence on the positioning of your business on google map.
I’m not saying that linking to your Google My Business profile is useful because it’s not used for anything! Remember that when creating your account on Google My Business you can link your site to your profile by indicating its URL.
Google sees everything, and takes into account the reputation of your site (links, seniority, SEO onsite, presence on social networks… etc.) so it is not uncommon to be positioned first on the results of research AND on Google maps.
There are hundreds of strategies to gain links to the site of your choice. As for quotes, quality is much more important than quantity!
However, be very careful because doing anything can result in a penalty and therefore your outright disappearance of search results.
Some simple ideas for having a healthy link base pointing to your local business website:
- contact other businesses, artisans or sites in the region or city that have a site to include links in an article
- do not forget to insert a link to your site on all your profiles on social networks
- register his site on thematic or generalist directories and include his link
SEO on Google Maps depends on the competition!
It all depends on the competition present in your geographical area and your activity.
You will have much more difficulty to position you if you are “plumber in the USA 11” than if you are “plumber in California”.
If your competitors are well positioned on Google Maps, have a hundred comments and their websites are at the top of the list, then you can conclude that your positioning will take time and a lot of work.
If, on the contrary, you discover that they have not even made the effort to confirm and optimize their Google my Business profile, that they do not have a site and no comment, then all the fires are green to appear at the top of the list on Google and boost its visibility quickly.
In some areas and for some activities, you will not even need a website to start generating calls and attracting new customers.
Often a well optimized Google my Business profile and your Google Maps placement will be enough.
Have you optimized your Google My Business profile?
For Google Map SEO of your business, it is crucial that your Google My Business Details is optimized!
Discover 5 advanced optimization techniques.
The 4th and 5th techniques are very little used so do not hesitate to put them up immediately!
Put the odds on your side to appear at the top of the list of searches on Google.If you have any questions, you can contact us to successfully create your google my business page and improve your position in google maps.