Every year brings a lot of change and new trends. The year 2018 is already well underway, but it is an opportunity to review its classics for the new year and to update on this year’s web design trends. Discover 10 UX & Web Design concepts in computer graphics, to accelerate the conversions of your site, thanks to this infographic realized by the best web design companies of India. Take out your exercise books!
Table of Contents
- 1 1. Large pictures
- 2 2. The split screen
- 3 3. Monochromatic colors with a contrast CTA
- 4 4. Prioritize navigation
- 5 5. Reduce the collection field of an e-mail address
- 6 6. The videos
- 7 7. Call-to-action buttons “sticky”
- 8 8. A layout in cards
- 9 9. A column CTA
- 10 10. A personalized user experience
- 11 In 2018, we need to step up our game in terms of how we design for a streamlined experience.
- 12 Few excuses left in 2018
1. Large pictures
Some studies have shown that large images attract more internet users’ attention and are more likely to stop in front of them. This step helps to increase conversions on your site, especially if it’s pictures of smiling people, ambient videos or cinemagraphs.
2. The split screen
If your site offers different products, services or categories, you can divide the screen into two parts to provide landing pages more suited to different clicks of your prospects. Using the split screen, you encourage your audience to choose their own adventure and direct them where they are most likely to click.
3. Monochromatic colors with a contrast CTA
If your website is mostly black-and-white, or dimmed, place a bright Call-To-Action button so that it pops up and gets more clicks. Your CTA will be much more visible and that’s what users will see more easily!
If we leave too many choices to users, they are likely to choose nothing at all. To solve this, hide all secondary pages (which are not in your top) in a menu, and then stylize your main CTA as seen in the previous point. You will set priorities and direct your audience exactly where you want them to go.
5. Reduce the collection field of an e-mail address
If you want to create a page dedicated to collecting e-mail addresses, it is more efficient to have a small form field, with good title and subtitle. In this way, people know what they are supposed to do, and you are more likely to collect email addresses.
6. The videos
The video format has exploded in the last two years. The biggest challenge is gaining the trust of your prospect to create a conversion. A well-done video allows people to better know the personality of your company. This is the ideal format to welcome, collect testimonials or make product demonstrations.
Once you have determined your most important CTA, it must remain visible. By staying, for example, at the top right of your screen, even if you scroll a page. You can also put it in a “sticky” sidebar or mobile.
8. A layout in cards
Inspired by Pinterest, a layout “cards” is very visual and allows users to quickly go to anything that interests them, note it, keep it as a favorite, or go to a page where they are likely to convert.
9. A column CTA
If a site has multiple columns, studies have shown that you can interrupt this column flow by placing a CTA with a convincing title. Internet users will be more likely to click.
10. A personalized user experience
Whenever you go to Amazon, the site shows you what you watched last time. Most people do not buy the first time, and Amazon knows it! That’s why he shows you several times the latest articles you’ve viewed. This experience is very personalized, Amazon knows your browsing habits, knows what you have seen, and shows it again to close a sale.
With mobile came the first real opportunity to bridge the online and offline consumer experience. Sadly, progress has been slow but we have people searching Google Maps to find shops as they make their way about town and using mobile in stores to check product reviews, compare prices and make buying decisions.
In 2018, we need to step up our game in terms of how we design for a streamlined experience.
There are a number of challenges to address with this, though. One of the biggest issues in 2018 will be GDPR which completely changes the way you’re legally required to collect and process data. So far, the best offline digital experiences have relied on mobile location data – and this could be more difficult once GDPR comes into effect in May.
Another key challenge with bridging the online-offline gap is the lack of any blueprint. What works for some brands (or more to the point, their users) can dismally fail for others.
For example, people in the market for technical gear like video recording equipment might benefit from being able to book in-store trial sessions with the specific items they’re interested in. The same thing could apply to people in the market for a new car or anything else you’d prefer to try before buying.
Another strategy for general retail stores could be barcodes on shelves or in catalogues that users can scan to get details product information. Better yet, let users scan multiple barcodes to compare products and make better buying decisions in-store, without turning to Google and potentially finding one of your rivals online.
You could also include notifications for out-of-stock items that tell people when their desired product in back in stock. You might want to offer some kind of incentive to bring them back to your store instead of looking elsewhere in the meantime. And it would also be a good idea to give them the option of ordering online once the item is back in stock and reserve items for collection. Not only does this allow them to buy in the way that suits them most but it also guarantees they don’t miss out.
These might sound like minor interactions but bridging the online-offline gap is all about building a better experience with these kinds of interactions. Pinpoint the areas where you can improve the consumer journey across devices, as well as in-store – this is where you need to design for the offline experience.
Few excuses left in 2018
In 2018, we really can’t be talking about poor mobile experiences or dated design trends anymore. People have little reason to tolerate crappy experiences and brands need to step up their game – especially as technologies like machine learning offer so much potential in terms of enriching the consumer journey.
In the year ahead, we need to start designing with a more sophisticated mindset by aiming for experiences that keep people engaged through every step. This means to hire the top web design companies of India designing for every device they use as well as their consumer actions, both online and offline, to stop them dropping out of the buying process and doing business elsewhere.
To get the best and trendy UX design for your business you can contact us as we have the team of expert to help you achieve your goal.